#USA #Troy #PureForge #Dana Safety Supply #Reseller Program

PureForge Introduces New Reseller Program for Public Safety Fleets

On October 29, 2025, PureForge, renowned for its advanced ultra-durable brake systems, announced the initiation of a new Reseller Program aimed at enhancing access to its innovative braking solutions specifically designed for public safety fleets. This program will facilitate partnerships with trusted suppliers and outfitters utilized by law enforcement and municipal customers, allowing for a streamlined purchasing process.

The Reseller Program is highlighted by its collaboration with Dana Safety Supply, the first authorized reseller within this initiative. With a substantial presence, encompassing 48 locations across various states, Dana Safety Supply serves a vast array of public safety clients. The firm is recognized for providing full-service outfitting solutions, including emergency warning systems and vehicle upfitting capabilities.

Nathan K. Meckel, the Founder of PureForge, emphasized the company's commitment to revolutionizing expectations surrounding brake solutions. “We’ve engineered a brake solution that doesn’t just meet expectations — it redefines them,” he stated. The core objective of the new program is to ensure that critical vehicle equipment is easily accessible through the same trusted local providers who already supply and maintain essential equipment for police, fire, and emergency response fleets.

Public safety agencies are increasingly turning towards full-service outfitters for equipment procurement, rather than traditional direct OEM channels. This shift has sparked the necessity for PureForge to adapt and align their product availability according to customer preferences, ensuring that they can procure and install high-performance braking systems via local suppliers.

The program is designed around benefits that address the unique challenges faced by public safety fleets, which often operate under stringent budget constraints. As explained by David Russo, CEO of Dana Safety Supply, the goal is to maximize every dollar spent, providing advanced technology without compromising on safety or performance. PureForge's brake systems promise high performance while minimizing maintenance needs, making them a suitable choice for budget-conscious agencies.

Reseller Program Features

The new PureForge Reseller Program comes with a suite of benefits for authorized resellers, including:

• - Lead Sharing within their territories: This ensures resellers can connect with local agencies and foster relationships.
• - Discounted Product Pricing: Competitive pricing allows resellers to offer attractive deals to customers.
• - Marketing and Sales Support: PureForge provides resellers with essential sales tools and marketing materials to enhance visibility and reach.
• - Territorial Benefits: Authorized resellers gain first-right-of-refusal opportunities, giving them a competitive edge in their regions.

This strategic initiative by PureForge allows for seamless integration of its braking solutions into the existing supply chain favored by public safety agencies. By embedding their products within local outfitters’ offerings, PureForge guarantees not just accessibility and speed, but also coordinated support tailored to fleet maintenance needs.

About PureForge

PureForge is pioneering technology that transforms braking performance and sustainability in the automotive space. The company boasts over 45 patents, chiefly centered around its proprietary Atomic-Forging® process that enhances rotor durability while minimizing particulate dust. Each brake system comes with an industry-leading warranty of three years or up to 100,000 miles, underscoring their commitment to quality and longevity.

In closing, PureForge’s Reseller Program stands as a testament to how the company is adapting to meet the specialized needs of public safety fleets while reinforcing its market position. As the need for innovative braking solutions grows, partnerships like those with Dana Safety Supply will be critical in ensuring safety and efficiency in emergency response departments across the nation.

For more information on PureForge’s products and their Reseller Program, visit pureforge.com.