The Successful Yulin Cashmere Promotion Event in Milan: A Step Towards Global Partnerships
On September 22, 2026, the 'Oriental Cashmere Radiance Milan Moment' event took place at the National Museum of Science and Technology Leonardo da Vinci in Milan. This grand event marked a significant promotional effort for Yulin's cashmere and was attended by over 100 dignitaries from both China and Italy, including government officials, industry leaders, and media representatives.
The event was notably structured into two main sessions: B2B business meetings and a brand exhibition, focusing on both the development of the Yulin cashmere industry and the overarching capabilities of its brands across the entire value chain. This highlighted a strategic shift from merely exporting raw materials towards expanding global brand recognition and presence. During the business meetings, prominent Italian buyers and brand acquisition managers engaged in fruitful discussions with executives from Yulin's cashmere firms, pinpointing numerous opportunities for collaboration.
At the brand exhibition, several notable figures delivered inspiring speeches, including Francesco Vassallo, the Deputy Mayor of the Metropolitan City of Milan; Zhang Chenggang, the Consul General of the People's Republic of China in Milan; and Mario Boselli, President of the Italy-China Council Foundation and Honorary President of the National Chamber of Italian Fashion. Their messages signaled a new chapter in fostering deeper cooperation in the fashion industry between China and Italy.
Renowned as a global hub for high-quality ecological cashmere, Yulin holds its place as China's largest research and development base for cold-weather wool garments. The city's comprehensive value chain for cashmere indicates promising growth potential as it seeks to deepen international industrial cooperation. Four leading companies from Yulin — Yingguo Industry, Shaanxi Tuocheng Cashmere Industry Technology, Yulin Yanglaoda, and HBEH — each showcased their brands, demonstrating the high-quality cashmere garments produced and their manufacturing capabilities spanning the entire value chain.
Collaborative agreements were signed with two Italian buyers, Casile Casile and IWC, marking the beginning of a direct collaboration between Yulin's cashmere brands and the European high-end retail and procurement networks. Following the event, these companies collectively launched their brand presence with a showcase of exquisite cashmere garments.
Injecting vibrant cultural elements into the event, Chinese-Italian singer Nie Hongmei captivated the audience with classical Italian songs interspersed with traditional folk songs from Northern Shaanxi, all while accompanied by graceful Yangko dances, resulting in widespread acclaim from guests, industry professionals, and media representatives alike.
This event not only celebrated the rich legacy of Yulin's cashmere but also served as a pivotal moment for establishing a collaborative framework that promises to bring Yulin's cashmere craftsmanship to a broader audience worldwide. The successful endeavors shown in Milan indicate a bright future for Yulin's cashmere industry as it continues to embrace global opportunities, ensuring the warmth and elegance of Yulin cashmere adorns markets worldwide.
The event was notably structured into two main sessions: B2B business meetings and a brand exhibition, focusing on both the development of the Yulin cashmere industry and the overarching capabilities of its brands across the entire value chain. This highlighted a strategic shift from merely exporting raw materials towards expanding global brand recognition and presence. During the business meetings, prominent Italian buyers and brand acquisition managers engaged in fruitful discussions with executives from Yulin's cashmere firms, pinpointing numerous opportunities for collaboration.
At the brand exhibition, several notable figures delivered inspiring speeches, including Francesco Vassallo, the Deputy Mayor of the Metropolitan City of Milan; Zhang Chenggang, the Consul General of the People's Republic of China in Milan; and Mario Boselli, President of the Italy-China Council Foundation and Honorary President of the National Chamber of Italian Fashion. Their messages signaled a new chapter in fostering deeper cooperation in the fashion industry between China and Italy.
Renowned as a global hub for high-quality ecological cashmere, Yulin holds its place as China's largest research and development base for cold-weather wool garments. The city's comprehensive value chain for cashmere indicates promising growth potential as it seeks to deepen international industrial cooperation. Four leading companies from Yulin — Yingguo Industry, Shaanxi Tuocheng Cashmere Industry Technology, Yulin Yanglaoda, and HBEH — each showcased their brands, demonstrating the high-quality cashmere garments produced and their manufacturing capabilities spanning the entire value chain.
Collaborative agreements were signed with two Italian buyers, Casile Casile and IWC, marking the beginning of a direct collaboration between Yulin's cashmere brands and the European high-end retail and procurement networks. Following the event, these companies collectively launched their brand presence with a showcase of exquisite cashmere garments.
Injecting vibrant cultural elements into the event, Chinese-Italian singer Nie Hongmei captivated the audience with classical Italian songs interspersed with traditional folk songs from Northern Shaanxi, all while accompanied by graceful Yangko dances, resulting in widespread acclaim from guests, industry professionals, and media representatives alike.
This event not only celebrated the rich legacy of Yulin's cashmere but also served as a pivotal moment for establishing a collaborative framework that promises to bring Yulin's cashmere craftsmanship to a broader audience worldwide. The successful endeavors shown in Milan indicate a bright future for Yulin's cashmere industry as it continues to embrace global opportunities, ensuring the warmth and elegance of Yulin cashmere adorns markets worldwide.
Topics Consumer Products & Retail）
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