Lotte Unveils New 'Kajitte Mania' Pineapple Gummies with Unique Dual Flavors

Lotte Launches Exciting New 'Kajitte Mania' Gummies

In an exciting move set for September 15, 2026, Lotte, a well-known confectionery company based in Shinjuku, Tokyo, is introducing its latest product, the 'Kajitte Mania ' gummies. This new addition to the 'Kajitte' brand promises a unique experience combining a hard texture with vibrant fruity flavors, aiming to captivate the taste buds of gummy aficionados everywhere.

Unique Flavor Combination

The 'Kajitte Mana' gummies break new ground by offering two flavors in one piece. Consumers can enjoy both tropical goodness and a sweet-and-sour pineapple taste simultaneously. The innovative product incorporates six percent of Ripe Golden Pineapple juice, ensuring a juicy and authentic fruit experience in every bite.

Features of 'Kajitte Mania'

1. Dual Flavors in One Bite

Each gummy encapsulates both a tropical and a tart flavor profile, allowing the flavors to meld harmoniously in the mouth. This unique approach highlights Lotte's commitment to delivering quality and taste.

2. Quality Ingredients

Using a carefully selected strain of ripe golden pineapple, these gummies promise high satisfaction levels — perfect for a quick snack to satisfy those sudden cravings.

3. Eye-catching Packaging Featuring Marmot

To add a playful touch, Lotte has designed three different packaging options featuring its official character, 'Kajiru! Marmot.' The vibrant golden packages are as appealing as the sweets they contain.

4. Enhanced Fruitiness

Thanks to a special manufacturing process that enhances the fruit flavor, consumers can experience the burst of pineapples from the first bite, proving that these gummies are not just a treat but an experience.

Insights from Development

The driving force behind this innovative treat, Hiromi Higuchi from Lotte's Chewing Research Department, expresses that the aim was to create gummies that not only have a hard texture but also deliver a robust fruit flavor. The secret lies in the 'two-color filling' technique that encapsulates different flavors in one piece: a juicy, sweet-and-sour profile in the yellow section, and a tropical flavor in the orange segment. These two flavors come together to create a multidimensional and authentic pineapple taste.

Higuchi notes that finding the perfect balance of the flavors was challenging, as the team sought to create something that closely resembled the experience of eating a ripe golden pineapple. By conducting rigorous taste tests with real pineapples, the research team meticulously analyzed the sweetness, acidity, and aroma until they achieved the design they are proud to bring to the market.

Launch Celebration and Giveaway

To celebrate the launch of 'Kajitte Mania ,' Lotte is holding a special giveaway from September 15 to September 20, 2026. Participants can enter by following Lotte's official account on X and sharing a specific campaign post with the hashtag #KajitteMania. One hundred lucky winners will receive exclusive samples of the new gummies.

In conclusion, Lotte continues to innovate and connect people with delightful experiences through its unique product offerings. With the launch of 'Kajitte Mania ,' they are sure to bring smiles and new taste adventures to gummy lovers across the nation.

For more information, visit Lotte's official site here.