#Japan #Tokyo #MAISON ICHI #Ikebukuro Festival #Sakura Bread

Maison Ichi's Debut at the Ikebukuro Bread Festival

Maison Ichi, a bakery managed by Broad Edge Advisors, will participate for the first time in the 17th Ikebukuro Bread Festival, held at Tobu Department Store from March 26 to March 31, 2026. Known for its commitment to quality ingredients and fermentation, the bakery has garnered a loyal following. During a recent members-only event, customers queued for its signature breads, leading to sell-outs of popular items within a short timeframe.

The festival represents an exciting opportunity to reach more customers with Maison Ichi's delectable offerings. One highlight of the event will be the live demonstration of their limited-edition Sakura Pullman bread, a unique creation that encapsulates the fragrance of cherry blossoms and features a gentle sweetness reminiscent of spring. This freshly baked bread promises to deliver a moist texture and delightful aroma, enhancing the festival experience for attendees.

Limited-Edition Offerings

Freshly Baked Sakura Pullman: ¥670 (tax included)

This special Sakura Pullman is not only visually appealing but also provides a taste of spring that is hard to resist. In addition to this offering, there will also be exclusive square cream buns available from the Maison Ichi Plus store in Koshigaya Lake Town. These include two distinct flavors, ensuring a vibrant and engaging shopping environment.

Seasonal Creations Available

Maison Ichi has prepared special releases that perfectly capture the essence of spring. Attendees at the festival will have an early chance to purchase:

• - Mochi and Matcha with Kanoko Beans: ¥670 (tax included)

- A crispy pastry enveloping mochi and matcha custard, topped with kanoko beans and gold leaf. The balance of slightly bitter and sweet flavors along with the rich aroma of butter creates a symphony of textures and tastes.

• - Spring Sakura Croissant: ¥497 (tax included)

- This bi-colored croissant contains sakura bean paste and is finished beautifully with a sakura liqueur syrup, evoking the spirit of spring with each bite.

Signature Item: Croissant au Beurre

A staple item praised for its buttery aroma and delightful layers, the Croissant au Beurre is another must-try dish. Priced at ¥497 (tax included), this croissant is made with 50% French butter, ensuring a flaky and aromatic experience that keeps customers coming back.

Additional Product Lineup

The festival will also showcase an array of other favorites:

• - Three Cheese Baguette: ¥562 (tax included)
• - Truffle Salt Bread: ¥540 (tax included)
• - French Wheat Baguette: ¥378 (tax included)

- Exhibits the unique aroma of French wheat.

• - Maison Ichi's Country Bread: ¥486 (tax included)
• - Corn Baguette: ¥324 (tax included)

- A delightful mix of crispy exterior and sweet corn interior.

A Commitment to Handcrafted Quality

Celebrating its 20th anniversary this year, Maison Ichi is dedicated to crafting authentic, high-quality bread using superior ingredients. The philosophy lies in creating accessible indulgences that can be enjoyed every day. Their meticulous processes of fermentation, maturation, and baking ensure that each bite delivers the scent of freshly baked wheat and warmth.

Meet the Artisan Behind the Magic

Chef Takeru Hoshi, who joined Maison Ichi in 2022 and now serves as the head of production, is passionate about preserving craftsmanship while innovating with new flavors. With experience from notable bakeries, Chef Hoshi emphasizes creating bread that satisfies customers and brings joy to their dining experiences.

Event Details

The Ikebukuro Bread Festival will take place at Tobu Department Store, located on the 8th floor, from March 26th to March 31st, with operating hours from 10:00 AM to 7:00 PM.

For more information and to explore the entire array of offerings, visit Maison Ichi's official website or check out their Instagram accounts for the latest updates.