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Demandbase and ForgeX Launch New ABM Certification Program

In a significant move aimed at enhancing the expertise of B2B marketers, Demandbase, a leading platform for account-based go-to-market (GTM) strategies, has joined forces with the B2B analyst firm ForgeX to introduce two cutting-edge account-based marketing certifications. This launch underscores the importance of adhering to modern frameworks and practices essential for succeeding in today’s competitive market.

Overview of the Certification Programs

The newly launched certifications focus on crucial areas: Account-Based GTM and Account-Based Measurement & Reporting. The programs are meticulously designed for both budding and seasoned practitioners interested in refining their account-based approach.

The courses integrate proprietary research-backed methodologies that align with current best practices in account-based marketing. They offer a rigorous learning experience, which includes knowledge checks, a final examination, and a digital workbook, culminating in a certification badge for successful participants. Additionally, alongside the virtual offerings, Demandbase and ForgeX are set to launch a half-day live workshop that promises deeper insights geared towards practical applications. Further details regarding this workshop will be disclosed at the upcoming B2B Marketing Exchange (B2BMX) event scheduled for late February.

According to Alicia Hale, Senior Vice President of Growth Marketing at Demandbase, the updated certification programs aim to better meet the evolving needs of marketers engaged in account-based strategies. She stated, "Our updated certifications offer practical, results-driven frameworks designed to accelerate adoption, foster alignment between sales and marketing teams, and deliver measurable business outcomes."

Benefits of Certification Programs

1. Account-Based GTM Certification: This foundational program provides a comprehensive understanding of modern frameworks, successful models, and research-backed methods used for optimizing GTM strategies. Participants will explore various account-based marketing types, including Enterprise, Growth, and Deal Acceleration ABM.
2. Account-Based Measurement & Reporting Certification: This specialized course is tailored to equip marketers with the essential tools and strategies necessary to accurately measure success and refine account-based marketing initiatives, ultimately driving better business results.

Davis Potter, CEO and co-founder of ForgeX, voiced enthusiasm about the partnership, stating, "A lack of innovation has plagued ABM frameworks and strategies, leaving B2B leaders to fend for themselves. We are excited to partner with Demandbase to close this innovation gap with their new certification courses."

Real-World Applications and Future Outlook

As the landscape of B2B marketing continues to evolve, it is imperative for professionals to stay ahead of trends and best practices. The partnership between Demandbase and ForgeX aims to empower marketers through structured learning paths and practical insights that promote effectiveness and synergy between sales and marketing teams.

The introduction of these comprehensive certifications reflects growing acknowledgment of the need for specialized skills within the account-based marketing domain. Businesses that invest in such educational resources are likely to witness substantial long-term growth driven by informed and responsive marketing strategies.

To find out more about these certification programs or to take part in the training, visit Demandbase’s official website. This collaboration is indeed a timely move that promises to bolster the capabilities of B2B marketers globally and redefine success in account-based marketing initiatives.