#United States #San Francisco #Snowflake #Verato #Identity Intelligence

Verato Launches Snowflake Native App to Enhance Identity Intelligence

Verato®, recognized for its expertise in identity intelligence, has made a significant stride by unveiling its Trusted Identity Intelligence solution as a Snowflake Native App. This announcement came during Snowflake's annual user conference, Snowflake Summit 2025, held in San Francisco from June 2-5, 2025. The introduction of this app signifies a pivotal advancement in the realm of identity data management, specifically tailored for organizations utilizing the Snowflake platform.

Seamless Integration for Enhanced Analytics

With this new Snowflake Native App, Verato allows businesses to effortlessly synchronize their identity data from Verato MDM Cloud™ directly within their Snowflake environments. This synchronization helps in establishing a reliable identity framework that supports improved analytics and AI operations across a comprehensive view of customer interactions. In short, organizations can now harness high-fidelity identity data to drive precision analytics, enhancing their data-driven decision-making.

The collaboration between Verato and Snowflake aims to empower businesses to utilize their data and AI capabilities fully. Clay Ritchey, CEO of Verato, emphasized the initiative's focus on making trusted identity data more accessible and scalable in existing cloud data platforms. By doing so, they eliminate operational barriers, thus accelerating both time to value and the delivery of AI-integrated solutions.

Advantages for Joint Customers

As part of this collaboration, joint customers of Verato and Snowflake can enjoy multiple advantages, including:

• - Bidirectional Synchronization: Ensuring seamless exchange of accurate, up-to-date identity data, which is essential for optimized workflows.
• - Native Integration: Operating within Snowflake supports a secure and governed architecture for identity data.
• - Real-time Identity Intelligence: Facilitating the provision of analytics, Cortex AI, and enhanced customer engagement with trustworthy identity data.
• - Faster Data Ingestion: Streamlining the integration process without requiring ongoing engineering maintenance.

These benefits not only elevate the user experience but also significantly improve operational efficiency across organizations, especially in industries demanding high-standard data practices.

A Success Story in Action

Privia Health, a prominent physician enablement organization with over 4,800 providers nationwide, has already begun leveraging this innovative technology. By integrating Verato’s services, Privia Health has eliminated the performance hindrances previously encountered with API-based identity resolution. Furthermore, this integration has successfully unified identity data across more than 4 million patients, allowing data teams to work collaboratively from a single trusted profile.

Chris Voigt, Chief Technology Officer at Privia Health, underscored the importance of reliable identity data, stating, “At Privia Health, having a trusted source of identity data is mission-critical. With Verato, we have the power of Verato MDM Cloud directly within Snowflake.” This illustrates the substantial impact that effective identity management solutions can have on operational performance across health services.

Conclusion

The launch of the Snowflake Native App represents a significant milestone for Verato, reinforcing its position as a leader in identity intelligence. This app, now available on the Snowflake Marketplace, promises to enhance how businesses operate across various sectors, including healthcare, life sciences, and financial services.

As organizations increasingly recognize the value of integrating advanced identity solutions into their data strategy, Verato's offerings underscore a commitment to optimizing client operations and fostering a holistic 360-degree view of customers. For those interested in exploring Verato’s innovative solutions, further information is accessible at verato.com.