ecostore Launches Eco-Friendly Laundry Refill Packs to Promote Sustainability on April 1, 2026

ecostore Unveils New Eco-Friendly Laundry Products

On April 1, 2026, ecostore JAPAN will introduce five new eco-friendly laundry refill packs, revolutionizing the way you do laundry. Focusing on environmental sustainability, this initiative aims to cut down plastic usage substantially while providing convenient packaging solutions.

Created by ecostore, the natural daily care brand hailing from New Zealand, these 1L refill packs are designed for popular laundry detergents and fabric softeners. This refill system not only helps minimize plastic waste but also offers an economical and practical way for customers to enjoy their favorite products.

The New 1L Refill Packs

Each refill pack contains the equivalent of two 500mL bottles, resulting in over 78% less plastic usage compared to purchasing two standard bottles. This substantial reduction is a significant step towards achieving a more sustainable lifestyle. Here are some of the highlights of the new refill packs:

- Easy Pour Design: The ergonomic spout allows for a hassle-free refilling experience, making it simple to use and reseal.
- Space-Saving Packaging: The refill packs are designed to occupy minimal space during transportation and storage.
- Compact Disposal: Once finished, the packs can be folded down for easy disposal, ensuring they take up little room in waste bins.
- Eco-Conscious Materials: The new packaging incorporates plant-derived and recycled plastics, underscoring their commitment to sustainability.

Products include:

- Laundry Liquid Eucalyptus 1L - ¥1,540
- Laundry Liquid Geranium & Orange 1L - ¥1,540
- Unscented Laundry Liquid 1L - ¥1,540
- Delicate & Wool Wash (For Fashion) 1L - ¥1,540
- Citrus Fabric Softener 1L - ¥1,650

This eco-friendly launch is just part of ecostore's broader commitment to reducing greenhouse gas (GHG) emissions across their supply chain. By beginning domestic production in Japan, ecostore anticipates a reduction of approximately 51 tons of CO2 emissions each year, further highlighting the company's dedication to environmental responsibility.

Refreshing the 500mL Bottles

In addition to the new refill packs, ecostore is renewing its 500mL bottles. While the product formulas remain unchanged, the redesign improves usability while aligning more closely with Japanese lifestyles. The new bottle features a sleek and simple design that is more durable against common wear in household settings. Key improvements include:

- User-Friendly Shape: Tailored to fit comfortably in hand and easy to pour from.
- Durable Labels: Constructed to withstand moisture, ensuring that the label remains intact even with frequent use.
- Eco-Friendly Design: The bottles incorporate plant-based plastic materials, reinforcing ecostore’s pledge to sustainability.

The refreshed 500mL options include:

- Laundry Liquid Eucalyptus 500mL - ¥880
- Laundry Liquid Geranium & Orange 500mL - ¥880
- Unscented Laundry Liquid 500mL - ¥880
- Delicate & Wool Wash (For Fashion) 500mL - ¥880
- Citrus Fabric Softener 500mL - ¥990

Commitment to Sustainability

As part of their strategy to reduce environmental impacts, ecostore has transitioned production from New Zealand to Japan. This move not only allows for fresher products tailored to local consumers but also aims to significantly decrease the carbon footprint associated with product transportation. Furthermore, the company's founder, Yohei Hanaue, expressed joy in celebrating the 10th anniversary of ecostore Japan by unveiling this significant sustainability initiative.

"We are thrilled to start production in Japan as it marks a milestone in our 10-year journey here. With this shift, we look forward to minimizing our environmental impact while delivering products that align with Japanese culture and lifestyles. We encourage our customers to embrace a more sustainable approach to laundry with our new offerings," he stated.

About ecostore

Founded in New Zealand, ecostore embodies the philosophy of protecting both our environment and health. The brand focuses on natural ingredients and eco-friendly practices in every aspect, from manufacturing to packaging. Their commitment to 'Caring for the Environment and Your Skin’ makes them a pioneering force in home and body care products.

For more information about ecostore, visit their official website or follow them on social media: