Refreshing Revival: New Journey of Tanrei Green Label and Its Star-Studded CM Debut
In an exciting update for beer lovers, Kirin Brewery has revealed a revitalized version of its popular Tanrei Green Label, marking its first major refresh in two years. Accompanying this launch is a stunning new TV commercial (TVCM) titled "GREEN JUKEBOX光篇," which premieres on June 22, 2026, and features an impressive debut collaboration between Motoki Omori from the band Mrs. GREEN APPLE and the rising star Riko Fukumoto.
The refreshed Tanrei Green Label promises to retain its signature crisp and refreshing taste while offering a more satisfying flavor profile, amplified by a change in both packaging and content. As the brand continues to innovate, the new advertising campaign aims to capture the essence of enjoying life and unwinding after a long day.
The "GREEN JUKEBOX" series represents a blend of vivid storytelling and musical artistry, showcasing the invigorating qualities of Tanrei Green Label. Omori and Fukumoto, both delivering compelling performances, express the message of enjoying life's precious moments with the refreshing beverage. Viewers can anticipate three versions of the CM—15 seconds, 30 seconds, and a longer 60-second cut, all available on the official YouTube channel, which will also feature making-of content for exclusive behind-the-scenes glimpses.
The commercial unfolds in the breathtaking landscapes of New Zealand, where Fukumoto discovers a mysterious JUKEBOX beneath a sprawling tree. Her journey begins with her pressing the “light” button, leading to Omori performing an acoustic version of the original song "点描の唄" atop a lush hill surrounded by greenery. The serene imagery encapsulates scenes of Fukumoto enjoying a satisfying moment with her Tanrei Green Label while gazing at the expansive sea, providing viewers with a comforting sense of peace.
Reflecting on the acoustic version of "点描の唄," Omori noted its transformation from a ballad into a brighter interpretation that aligns with the essence of Tanrei Green Label. This version aims to highlight the drink's refreshing attributes against the backdrop of New Zealand's natural beauty. Fukumoto’s expressions and cheerful smiles throughout the commercial add an inviting charm, encouraging viewers to embrace their own moments of relaxation.
Details of the New TVCM:
- 30 seconds
- 60 seconds
- Making of Video
During the making of the CM, the dynamic between Omori and Fukumoto was evident, showcasing a playful rapport and genuine excitement about the stunning scenery around them. Omori's awe during the filming process, amid great weather with a clear sky and sparkling sea, underscored a relaxed yet creatively charged atmosphere on set. Visuals of Fukumoto attempting to balance a Tanrei Green Label can on her head likely warmed the hearts of many, further linking their whimsical energy to the refreshing product.
Interview Insights:
When asked about their thoughts on the filming experience, Fukumoto shared, "I was amazed by the stunning landscapes New Zealand has to offer. It felt like a sacred space, and sipping beer while listening to Omori’s guitar was a truly luxurious time." Likewise, Omori appreciated the rare opportunity to perform in such an iconic setting, emphasizing how special it was to collaborate with Fukumoto.
The two also reflected on what makes a perfect day off, with Omori highlighting the importance of reconnecting with nature, while Fukumoto noted the joy she finds in meaningful conversations with a close friend, embodying the essence of relaxation the campaign seeks to promote.
As a well-established beverage brand, Tanrei Green Label is characterized by its balance of flavor and refreshing qualities, further enhanced by its new iteration. The beer retains a low-calorie profile, offering 70% less sugar without sacrificing taste, appealing to health-conscious consumers.
Summary of Tanrei Green Label’s Features:
The harmonious partnership between the artists and the captivating nature backdrop creates an inviting narrative that resonates with the spirit of Tanrei Green Label. The new commercial seeks not only to introduce a refreshed product but also to offer viewers an experience filled with warmth and positivity.
The refreshed Tanrei Green Label promises to retain its signature crisp and refreshing taste while offering a more satisfying flavor profile, amplified by a change in both packaging and content. As the brand continues to innovate, the new advertising campaign aims to capture the essence of enjoying life and unwinding after a long day.
The "GREEN JUKEBOX" series represents a blend of vivid storytelling and musical artistry, showcasing the invigorating qualities of Tanrei Green Label. Omori and Fukumoto, both delivering compelling performances, express the message of enjoying life's precious moments with the refreshing beverage. Viewers can anticipate three versions of the CM—15 seconds, 30 seconds, and a longer 60-second cut, all available on the official YouTube channel, which will also feature making-of content for exclusive behind-the-scenes glimpses.
The commercial unfolds in the breathtaking landscapes of New Zealand, where Fukumoto discovers a mysterious JUKEBOX beneath a sprawling tree. Her journey begins with her pressing the “light” button, leading to Omori performing an acoustic version of the original song "点描の唄" atop a lush hill surrounded by greenery. The serene imagery encapsulates scenes of Fukumoto enjoying a satisfying moment with her Tanrei Green Label while gazing at the expansive sea, providing viewers with a comforting sense of peace.
Reflecting on the acoustic version of "点描の唄," Omori noted its transformation from a ballad into a brighter interpretation that aligns with the essence of Tanrei Green Label. This version aims to highlight the drink's refreshing attributes against the backdrop of New Zealand's natural beauty. Fukumoto’s expressions and cheerful smiles throughout the commercial add an inviting charm, encouraging viewers to embrace their own moments of relaxation.
Details of the New TVCM:
- - Title: GREEN JUKEBOX光篇
- - Stars: Motoki Omori & Riko Fukumoto
- - Song: Acoustic version of "点描の唄"
- - Air Date: June 22, 2026
- - Broadcast Area: Nationwide
- - Official Brand Site: Kirin Tanrei Green Label
- - CM on YouTube:
- 30 seconds
- 60 seconds
- Making of Video
During the making of the CM, the dynamic between Omori and Fukumoto was evident, showcasing a playful rapport and genuine excitement about the stunning scenery around them. Omori's awe during the filming process, amid great weather with a clear sky and sparkling sea, underscored a relaxed yet creatively charged atmosphere on set. Visuals of Fukumoto attempting to balance a Tanrei Green Label can on her head likely warmed the hearts of many, further linking their whimsical energy to the refreshing product.
Interview Insights:
When asked about their thoughts on the filming experience, Fukumoto shared, "I was amazed by the stunning landscapes New Zealand has to offer. It felt like a sacred space, and sipping beer while listening to Omori’s guitar was a truly luxurious time." Likewise, Omori appreciated the rare opportunity to perform in such an iconic setting, emphasizing how special it was to collaborate with Fukumoto.
The two also reflected on what makes a perfect day off, with Omori highlighting the importance of reconnecting with nature, while Fukumoto noted the joy she finds in meaningful conversations with a close friend, embodying the essence of relaxation the campaign seeks to promote.
As a well-established beverage brand, Tanrei Green Label is characterized by its balance of flavor and refreshing qualities, further enhanced by its new iteration. The beer retains a low-calorie profile, offering 70% less sugar without sacrificing taste, appealing to health-conscious consumers.
Summary of Tanrei Green Label’s Features:
- - Product Name: Tanrei Green Label
- - Release Area: Nationwide
- - Transition Start Date: April 2026, with production scheduled to gradually change
- - Packaging: Available in both 350ml and 500ml cans
- - Price Point: Open pricing
- - Alcohol Content: 4.5%
- - Product Category: Happoshu (low-malt beer)
- - Manufacturing Locations: Multiple factories across Japan, ensuring quality production
The harmonious partnership between the artists and the captivating nature backdrop creates an inviting narrative that resonates with the spirit of Tanrei Green Label. The new commercial seeks not only to introduce a refreshed product but also to offer viewers an experience filled with warmth and positivity.
Topics Consumer Products & Retail）
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