#United States #Tequila #Aspen #Chrome Horse #Aspen Gay Ski Week

Chrome Horse Society Makes Its Grand Entrance in Colorado

The much-anticipated launch of Chrome Horse Society, a luxurious tequila brand, kicked off in splendid style at Colorado's vibrant Aspen Gay Ski Week. This iconic winter festival attracted a diverse crowd of enthusiasts and pushed the brand into the spotlight with an unforgettable weekend of celebrations, all centered at the trendy Madame Ushi Aspen, owned by the celebrated DJ and producer, Cedric Gervais.

Setting the Stage for Festivities

The launch unfolded over two exhilarating nights, each filled with an atmosphere of excitement and indulgence. The festivities commenced on Friday, boasting an electrifying performance by none other than the legendary DJ David Morales, setting a vibrant tone for the weekend's events. Attendees were treated to incredible music and delicious cocktails, among which the Chrome Horse tequila took center stage.

Saturday marked the pinnacle of the weekend when Gervais himself graced the stage for a special performance, transforming Madame Ushi into the nightlife hub of Aspen Gay Ski Week. This event didn't just elevate the energy but also fully embodied the Chrome Horse ethos of boldness and unabashed fun.

The Essence of Chrome Horse Society

Chrome Horse Society has quickly gained traction among tastemakers, creatives, and cultural influencers, known for its stunning bottle design and an exceptionally smooth tequila profile. The brand is not just about serving drinks; it's a vibe, an experience that encapsulates celebration. Jack Morgan, the founder of Chrome Horse, articulated the brand's vision well: “Chrome Horse is about savoring the moment and enjoying exceptional experiences.” Launching in such a fabulous locale during a prestigious event reaffirms the brand's commitment to creating memorable moments.

In addition to its debut, Chrome Horse has recently gained recognition as the Official Tequila of the 2026 Winter Equestrian Festival. Excitingly, it will be featured in the event's inaugural signature cocktail, the Show Pony, further entrenching Chrome Horse in the realms of sport, culture, and celebration.

A Taste of Luxury

Crafted from 100% Blue Weber agave and triple-distilled for a remarkably smooth finish, Chrome Horse is designed to be savored either neat or in signature cocktails. Whether on the slopes, at a vibrant dinner party, or enjoying a night out at a premium cultural event, Chrome Horse offers a refined experience. “Launching in Colorado during Aspen Gay Ski Week — and celebrating with close friends like Cedric — is exactly the kind of moment we built this brand for,” Morgan added, emphasizing the luxurious nature of both the brand and the experience it offers.

With this successful launch, Chrome Horse Society reinforces its dedication to curating moments that resonate with daring sophistication and unforgettable memories. It serves as a reminder that it’s not merely about the drink but the journey one embarks upon while enjoying it.

At Chrome Horse, it’s all about the ride — sit back, sip, and relish every moment.

About Chrome Horse Society Tequila

Chrome Horse is a luxury tequila crafted from the finest 100% Blue Weber agave. Besides its commitment to sustainability, Chrome Horse combines modern aesthetics with traditional methods, resulting in a product that is as striking in presentation as it is in flavor. To explore more about the brand and its offerings, visit www.chromehorsesociety.com.

Celebrate every moment with Chrome Horse, where extraordinary experiences await!