#Japan #Tokyo #adidas Originals #TERRY Collection #ABC Mart

Summer Styling with adidas Originals TERRY Series

ABC Mart, headquartered in Minato, Tokyo, is set to launch a promotional summer style campaign featuring the adidas Originals TERRY series starting on May 15. This campaign will include a visually engaging style video highlighting ten versatile summer outfits. Notably, they have enlisted popular influencers MINAMI and her sister NATSUKI, whose combined social media following exceeds five million, to represent the collection.

Exploring the TERRY Series

The TERRY series by adidas Originals serves as the foundation for the suggested ten styling options, consisting of short-sleeved tops and shorts. Made from a soft cotton blend with terry fabric, each piece boasts ribbed hems, and big logos in retro designs, reflecting a nostalgic charm. These minimalist yet contemporary items emphasize texture and silhouette, encapsulating the essence of summer fashion.

The styling theme revolves around celebrating the versatility of personal expression, enabling wearers to select outfits that resonate with their mood each day. Influencer MINAMI showcases looks inspired by Korean idol culture and Y2K street style, while NATSUKI leans into the chic and boyish aesthetic. Their unique styles offer a total of ten different outfit combinations tailored to various tones and preferences.

Perfect Footwear for Every Occasion

In addition to the apparel, the campaign emphasizes selecting suitable footwear from adidas Originals to complement each outfit. Featured shoes include the bold and stylish "OZ GAIA Sandals W," comfortable options like the "Gazelle Beach W" designed for leisurely beach days, and the classic yet trendy "Stan Smith" sneakers, ensuring each ensemble showcases personal style and fits any occasion.

Product Highlights

TERRY Series Apparel

• - Adidas W TERRY 3ST TEE (Short Sleeve)

- Colors: Dark Blue, Off White
- Sizes: S, M, L, XL
- Price: ¥5,170 (tax included)

• - Adidas W TERRY SHORT (Short Pants)

- Colors: Dark Blue, Off White
- Sizes: S, M, L, XL
- Price: ¥6,050 (tax included)

OZ GAIA Sandals W

• - Product Name: OZ GAIA Sandals W

- Colors: Off White/Core, Grey/Core, etc.
- Sizes: 22.5 cm - 26.5 cm (in 1 cm increments)
- Price: ¥12,100 (tax included)

GAELLE BEACH W

• - Product Name: Gazelle Beach W

- Colors: Various options including FTWR/Core
- Sizes: 22.5 cm - 29.5 cm (in 1 cm increments)
- Price: ¥8,470 (tax included)

Stan Smith

• - Product Name: Adidas Stan Smith

- Colors: FTWR/DARK/OFFW, etc.
- Sizes: 22.0 cm - 30.0 cm (in 0.5 cm increments)
- Price: ¥12,100 (tax included)

Meet the Influencers

MINAMI

Renowned for her influence across social media with over five million followers, MINAMI is well-known for her engaging presence. Over the years, she has participated in numerous high-profile projects, including her recent debut single with LAND MUSIC/WARNER MUSIC JAPAN, and upcoming live performances.

NATSUKI

Residing in Yamanashi, NATSUKI is a dynamic Gen Z influencer making headlines on platforms like Instagram and TikTok. She actively collaborates with her sister MINAMI and engages with her audience through various successful projects, showcasing their unique talents.

About ABC Mart

Founded in 1985, ABC Mart has expanded its footprint significantly within the retail sector, emphasizing quality and affordability. With a mission to deliver high-quality brands directly to consumers, the company currently operates over 1,000 stores in Japan and has international locations across South Korea, Taiwan, the United States, and Vietnam.

For further inquiries, you can contact ABC Mart at their customer service number: 0120-936-610 (available weekdays from 10:00 AM to 5:00 PM).

Visit their website for the latest in summer fashion: ABC Mart.