Exploring New Values in Programmatic OOH Advertising through MCDecaux and LIVE BOARD's Webinar

Join the Innovative Webinar on Programmatic OOH Advertising

On December 23, 2025, MCDecaux and LIVE BOARD will co-host a webinar titled "Exploring New Values in Programmatic OOH Advertising". This event aims to shed light on the emerging values for advertisers as the programmatic OOH (Out-Of-Home) advertising landscape continues to evolve. The webinar starts at 14:00 JST and will run until 15:00 JST, conducted online via Zoom. Post-event, an archive will be made available.

Webinar Overview

This informative session will primarily focus on the collaboration that began between MCDecaux and LIVE BOARD in August 2025, culminating with the integration of MCDecaux's "Cityscape®" into the programmatic marketplace for domestic advertising. With this advancement, advertisers can now leverage impression-based advertising strategies for enhanced flexibility and precision, significantly expanding the utility of OOH advertising.

The webinar will feature discussions led by key figures from both MCDecaux and LIVE BOARD, where they will delve into the reasons behind MCDecaux's choice of LIVE BOARD as a partner for the Japanese market. This selective partnership symbolizes a pivotal step in introducing new values to advertisers. Additionally, the speakers will highlight the operational effectiveness and improved targeting capabilities fostered by programmatic advertising, including the ability to conduct log-based effectiveness verification.

Who Should Attend?

This webinar is highly recommended for:

- Professionals interested in the digitalization and programmability of OOH advertising.
- Advertisers constantly seeking effective ways to place ads in OOH spaces.
- Individuals or agencies looking to understand the advantages of OOH advertising performance.

Key Speakers

- Yoko Watanaka, Marketing & Communication Manager at MCDecaux
- Shoma Misaka, Programmatic Sales Manager at MCDecaux
- Hiroki Nishinakamaru, Director of Client Services at LIVE BOARD
- Akira Sato, Media Manager at LIVE BOARD

Participation Information

To register for the webinar, participants must complete the application form via the provided link. Participation is free, and spots are limited to the first 500 attendees.

About MCDecaux

Founded in 2000 as a joint venture between JCDecaux and Mitsubishi Corporation, MCDecaux operates a unique outdoor media network. The Cityscape® network has positioned large advertising panels along major public roads in 43 cities, including Japan's 20 most populated urban areas. Moreover, it manages massive advertising spaces at more than 140 shopping centers owned by Japan's top two retailers, Aeon Group and Seven & I Holdings, along with exclusive rights over the digital networks at Kansai International Airport and Osaka International Airport.

About LIVE BOARD

LIVE BOARD operates as a data-driven digital OOH ad network, pioneering the implementation of impression-based advertising in Japan. This system adapts to fluctuations in crowd movements, especially in times like the COVID-19 pandemic, ensuring advertisements reach target audiences where and when it matters. By merging a broad array of digital OOH platforms nationwide with comprehensive big data analytics, they enable precise targeting according to gender and age segments, overcoming traditional limitations of OOH advertising.