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The Growing Influence of Managed Service Providers in Cybersecurity

In the ever-evolving landscape of cybersecurity, organizations are continuously seeking solutions to protect themselves from complex threats and maintain growth. A recent report by Barracuda Networks, Inc. sheds light on how managed service providers (MSPs) are stepping up as vital allies for businesses, particularly those with up to 2,000 employees.

According to the MSP Customer Insight Report 2025, conducted by Barracuda in collaboration with Vanson Bourne, a significant 73% of surveyed organizations currently partner with an MSP for their cybersecurity needs. This statistic rises dramatically to 96% when considering those who are either evaluating or are interested in MSP partnerships. This shift emphasizes the increasing reliance on MSPs to navigate the intricate challenges posed by modern cybersecurity threats.

The Essential Role of MSPs

One of the driving forces behind this trend is the growing complexity associated with IT environments. Many organizations find themselves surrounded by a multitude of disconnected security tools and various vendors, complicating their ability to manage cybersecurity effectively. The report indicates that 52% of organizations look to MSPs to help streamline these security measures, while 51% rely on them to refine their overall security strategies as their businesses expand. Furthermore, nearly half (48%) leverage MSPs for continuous security coverage, illustrating the crucial role that these partnerships play in the evolving cybersecurity landscape.

In an era where cyber threats are on the rise, quick and efficient recovery from attacks has never been more imperative. The ability of MSPs to provide robust security measures around the clock is a significant factor driving organizations to seek expertise in this area. With the threat of cyberattacks looming large, businesses are increasingly focused on resilience. As revealed in the survey, a striking 45% of customers would consider switching providers if their current MSP fails to demonstrate the necessary skills to offer 24/7 security support effectively.

Demand for More than Just Basic Services

Interestingly, the client base for MSPs is expanding into larger enterprises. The survey found that 85% of organizations with 1,000 to 2,000 employees rely on MSPs for security support, compared to only 61% of smaller companies with 50 to 100 employees. This trend marks a significant evolution in the perception of MSPs, which have traditionally been seen as a resource primarily for smaller businesses.

Looking forward, the evolving landscape indicates a heightened demand for MSP expertise in emerging technologies such as artificial intelligence and machine learning applications, as well as advanced network security measures, including zero trust strategies. As organizations face increasing pressure to safeguard their digital assets, lucrative opportunities await MSPs adept at addressing these complex needs.

Willingness to Invest

Organizations are not just seeking basic support; they are willing to invest to secure the advanced assistance they require. Findings from the report suggest that a remarkable 92% of organizations are open to paying a premium—up to 25% more—for enhanced support in integrating their security tools and resources. This willingness reflects a recognition of the crucial role MSPs play in maintaining operational integrity and security.

Customer Expectations

However, with a willingness to invest comes elevated expectations. Customers are keenly aware of the level of competence they require from their MSPs. They want service providers to not only secure their environments but also showcase resilience against potential threats. The stakes are high, and organizations are wary of settling for subpar service, which could compromise their cybersecurity posture. Concerns about the MSP’s ability to assist in remediating and recovering from cyberattacks have never been more pronounced.

Brian Downey, VP of Product Management at Barracuda Networks, asserts, “These findings highlight the pivotal role MSPs play in helping customers navigate the complexities of modern cybersecurity.” He emphasizes that MSPs must evolve from merely offering services to becoming strategic partners capable of addressing deep-rooted cybersecurity challenges.

To remain viable, MSPs must adapt to this changing landscape, ensuring they provide services that not only satisfy customer expectations but also deliver advanced, multi-layered security support.

Conclusion

In conclusion, the MSP landscape is in a state of transformation. As organizations grow and face evolving security challenges, the impetus to partner with MSPs is stronger than ever. With high demand for advanced cybersecurity solutions and a willingness to invest for better protection, businesses are keenly aware that their cybersecurity strategies are intrinsically linked to their growth and overall success. As this dynamic sector continues to evolve, MSPs must rise to the occasion, adequately prepared to meet the challenges ahead.

By leveraging innovative solutions and ensuring robust support frameworks, MSPs can position themselves not only as service providers but as essential partners in the quest for secure and sustainable business growth.