#Portugal #Lisbon #AI Concierge #Infinite Reality #Benfica

S.L. Benfica Unveils Innovative Immersive Store

In an impressive move towards modernizing fan engagement, S.L. Benfica has partnered with Infinite Reality (iR) to launch the Benfica Immersive Store, marking a first for professional football clubs. This significant development is designed to enhance the fan experience, merging traditional merchandise shopping with cutting-edge technology.

The store integrates virtual reality elements to provide a comprehensive shopping experience where fans can virtually try on team merchandise in a 3D fitting room. Notably, the store features a dynamic AI concierge designed to assist fans in multiple languages as they navigate through the store, making it easier than ever to find and purchase Benfica products.

A New Era in Fan Engagement

According to Sam Huber, CEO of Infinite Reality, today's sports fans crave a deeper connection with their favorite teams that goes beyond conventional media. The Benfica Immersive Store provides such connections by combining immersive 3D environments with seamless online shopping. Huber emphasizes that this innovation helps teams engage with fans on a global scale, fostering interactions through interactive and playful experiences beyond the traditional game day atmosphere.

The Benfica Immersive Store is accessible directly through the team's official website, requiring no additional downloads or specialized headsets for fans. Here are some of the standout features:

• - AI Shopping Concierge: A smart AI agent that assists fans using voice commands and is available in several languages, making the shopping experience accessible to a wider audience.
• - Interactive 3D Merchandise Store: Fans can engage with a virtual fitting room showcasing a variety of team products, all seamlessly integrated with Benfica's existing merchandise offerings.
• - FIFA Club World Cup Content: Exclusive behind-the-scenes content chronicling Benfica's historic journey through the tournament is also available to enrich fan connection.
• - User-Friendly Navigation: Designed with all fans in mind, the intuitive interface allows even the less tech-savvy supporters to explore and enjoy the store easily.

Looking Ahead

José Gandarez, Vice President of S.L. Benfica, adds that they are constantly searching for innovative ways to connect with their global fan base. He considers the immersive platform developed with Infinite Reality a glimpse into the future of digital fan engagement. As Benfica prepares for its debut at the FIFA Club World Cup, this platform will offer fans a thrilling new way to experience the club, access exclusive content, and feel closer to the team—regardless of where they are physically located.

The Benfica Immersive Store represents a significant investment in immersive experiences, incorporating Infinite Reality's full suite of immersive software and services. This includes strategy and conceptual development, 3D design, AI agent training, technical needs, hosting, analytics, and more. The store leverages Infinite Reality's new generative web and agent AI product suite, allowing real-time video interactions with lifelike AI agents to welcome and guide users.

Overall, Benfica's commitment to enhancing the online fan experience through advanced technology is a pioneering step in the sports industry, paving the way for future innovations that deepen the connection between teams and their supporters.