Subaru of America Achieves Record Sales Growth in November 2024

Subaru of America Achieves Record November Sales



Subaru of America, Inc. (SOA) has reported a significant milestone in their sales history, posting a remarkable 57,690 vehicle sales in November 2024, which reflects an 8.2% increase compared to the same month in 2023. This achievement marks 28 consecutive months of year-over-year growth for the automaker, solidifying their market presence and the loyalty of their customer base.

The year-to-date sales figures stand at 605,854 vehicles, which is 5.5% higher than the previous year. This steady increase indicates the sustained popularity of Subaru vehicles particularly among adventure-seeking individuals and families looking for reliability and safety in their automotive choices.

Notably, the Crosstrek model has hit new heights, becoming the best-selling vehicle for Subaru in November, with 16,948 units sold, showcasing a significant 13% rise in sales compared to last year's November totals. This remarkable performance marks the fifth consecutive month that the Crosstrek has topped Subaru's sales charts, demonstrating its appeal among consumers.

Other key models contributing to this record-breaking month include the Forester, with 14,843 units sold, and the Outback, which saw sales increase to 14,004 vehicles. Meanwhile, the Solterra, Subaru's electric vehicle, also celebrated its best November ever, indicating growing consumer interest in electric mobility.

Jeff Walters, President and COO of Subaru of America, expressed gratitude towards their retailers for the collective effort in expanding the Subaru family while contributing positively to their communities through the annual Subaru Share the Love® Event. This initiative reflects the brand's commitment to societal value, underscoring their philosophy of being 'More Than a Car Company®'.

"During this time of year, we especially appreciate the efforts of our retailers who have not only worked to grow the Subaru family but also to give back to the community," Walters stated.

This month's positive performance also emphasizes Subaru's superior reputation for quality, safety, and reliability, making their vehicles a popular choice during the holiday season when many consumers are seeking family-friendly, dependable cars.

With the increase in demand for the Crosstrek and the growing success of the Solterra, Subaru appears well-positioned as they aim to close out the year on a high note and continue their growth trajectory into 2025. The automotive world is watching closely as Subaru's commitment to building exceptional vehicles, grounded in quality and community engagement, sets them apart in an ever-competitive market.

Ultimately, Subaru’s sales data reflects a broader trend in consumer preferences leaning towards vehicles that deliver strong performance, safety, and versatility—attributes that define the Subaru brand. As they continue to connect with customers through their products and values, the future looks bright for Subaru of America.

Topics Auto & Transportation)

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