Simon and Humana Collaborate to Promote Healthier Lifestyles in Communities

In an innovative move to foster community wellness, Simon®, a leading real estate investment trust known for its premier shopping, dining, and entertainment destinations, has partnered with health-focused company Humana. This collaboration aims to encourage healthier lifestyles through the Humana Walking Club, which will be launched at 21 Simon shopping centers across the United States.

Purpose of the Humana Walking Club

The Humana Walking Club initiative is designed to promote health and wellbeing in communities. The program will include organized mall walks, engaging challenges, and opportunities for participants to connect with one another. With no fees required to join, the events will take place monthly, right before mall opening hours, enabling community members of all ages to get involved.

Chip Harding, Executive Vice President of Simon Media Experiences, expresses his enthusiasm about the initiative: “At Simon shopping destinations across the country, visitors of all ages come together to eat, shop, play – and, yes, exercise.” This reflects Simon’s commitment to creating a vibrant environment where shoppers can enjoy a multifaceted experience, blending commerce with fitness.

Programming and Engagement Initiatives

To ensure the success of the program, Humana will bring forth a well-rounded approach. Customized spaces, media content, and digital assets will be provided across the participating properties. Additionally, Humana-branded kiosks will be set up to spread awareness and offer information about the program to ensure that guests stay informed and engaged.

Humana's initiative specifically targets older adults, aiming to provide them with unique opportunities to be active in a safe and supportive environment. As Tracy Nolan, Senior Vice President of Humana's MarketPoint organization, puts it, “Movement is medicine – and that staying active is one of the most powerful ways to support longevity, vitality and connection.”

This community initiative is expected to run from August through December 2025, potentially paving the way for ongoing efforts to improve community health. Simon's position as a significant shopping destination and omnichannel marketing leader will also provide Humana with essential insights into consumer preferences, helping refine future initiatives.

Broader Implications of the Partnership

The partnership between Simon and Humana is a strategic move that not only aims to enhance the lives of individuals participating in the Walking Club but also aligns with broader public health goals. By offering a platform for community engagement, both companies can work towards reducing health disparities and promoting a culture of wellness.

As Simon continues to innovate its business model by integrating health into the shopping experience, consumers can look forward to unique and enriching events that extend beyond standard retail activities. This program represents a step toward a more health-conscious community, where physical activity is seamlessly woven into the fabric of everyday life.

Conclusion

Through initiatives like the Humana Walking Club, Simon and Humana are set to make a significant impact in communities across the nation. As they encourage residents to take steps toward healthier living, both companies highlight the importance of connectivity, engagement, and active lifestyles in everyday settings.

In a world increasingly aware of the importance of health and wellness, this partnership underscores how businesses can play a pivotal role in influencing positive change in society. As they move forward, it will be exciting to see how this collaboration evolves and inspires other brands to take similar steps in promoting health and community engagement.