Betsy Schmandt Takes the Lead as New CEO of A&W Restaurants

A&W Restaurants Welcomes Betsy Schmandt as CEO and President

In a significant leadership change at A&W Restaurants, Betsy Schmandt has been appointed as the new Chief Executive Officer and President, effective March 4, 2025. This appointment comes as the iconic all-American quick-service restaurant brand, renowned for over a century of history and community service, embarks on a new phase of growth and evolution.

Previously serving as Chief Operating Officer, Schmandt carries the weight of responsibility from former CEO Kevin Bazner, who transitions to the role of chairman. Reflecting on her new position, Schmandt expressed her excitement about leading such a storied brand, saying, "It is an honor to lead this iconic brand. A&W Restaurants has a rich history that has brought a smile to so many people throughout its 105-year history."

Betsy Schmandt's background is robust. She has spent the last year and a half overseeing daily operations at A&W, focusing on aligning operational efficiency with the company’s long-term strategic goals. Before her tenure at A&W, she held the presidency at franchised businesses like Mrs. Fields and TCBY, where she developed a knack for building high-performing teams and fostering strong relationships with key partners.

Kevin Bazner highlights Schmandt’s impact since joining A&W: "Since joining A&W, Betsy has quickly made an impact here by providing strategic direction, operational insights, and innovative ideas to propel our brand ahead. Her passion and dedication assure us that she is the right person for the role."

A&W Restaurants has been a staple in American dining, famous for its Root Beer and high-quality All American Food® offerings. The brand, founded in 1919, has more than 850 locations across 35 U.S. states and Asia, with a mix of single-brand and co-branded stores featuring KFC and Long John Silver's. Known for its commitment to quality, health, and community, A&W has been undergoing a revival as consumers reminisce about its classics or discover them anew.

Looking ahead, Schmandt aims to enhance the A&W experience, promising to build on the company's strong value proposition. She is determined to maintain A&W's legacy while introducing fresh ideas that cater to contemporary consumer tastes and preferences. Her leadership vision is set to combine honoring the brand's past with a focus on future opportunities, ultimately aiming to ensure that A&W's presence continues to resonate with customers.

With Schmandt at the helm, the next chapter of A&W Restaurants appears promising. As the brand looks to evolve with the trends while keeping its beloved tradition intact, patrons can expect exciting developments ahead.

In conclusion, A&W Restaurants stands poised for an inspiring future under Schmandt’s guidance. Her proven track record and commitment to the brand signal thrilling times for both the franchise and its loyal customer base. For more information on A&W Restaurants and its journey, visit A&W Restaurants.