Pigeon Celebrates the Joy of Parenthood with Innovations at CIIE 2026

Pigeon Celebrates the Boundless Joy of Newborns at CIIE 2026



On November 7, 2026, Pigeon, renowned for its leadership in baby feeding and care, marked its fourth consecutive appearance at the China International Import Expo (CIIE). Under the inspiring theme "Boundless Joy of Newborn," Pigeon unveiled a variety of innovations aimed at enhancing the parenting experience and celebrating the universal joy of welcoming a new life.

A Global Showcase of Baby Care Innovations


This year, Pigeon brought together an impressive array of popular baby bottles from diverse markets, each symbolizing global blessings for newborns. Among these was the debut of the Lamb Blessings Newborn Bottle Gift Set, which draws inspiration from traditional Chinese zodiac. Pigeon has also dedicated a special area at the exhibition to focus on newborn care, showcasing essential products and solutions tailored for the various moments of a newborn's daily routine—from feeding to skincare.

The company’s commitment to innovation is demonstrated in their advanced product line, which combines decades of research with local insights to meet the needs of parents and caregivers. This synergy of global expertise and local adaptation aims to provide families with the best care solutions for their little ones.

Strengthening Local Innovation and Sustainability


With over 20 years of experience in the Chinese market, Pigeon has established a solid foundation of local research, development, and manufacturing. What began as the introduction of international products has evolved into a robust network that emphasizes smart manufacturing and sustainability.

At CIIE this year, Pigeon introduced findings from the Shanghai Climate Week 2026 Climate Lighthouse White Paper. The Green Manufacturing Project implemented at its Shanghai Qingpu factory was highlighted as a case study. This initiative incorporates clean energy, automated production processes, and improved energy efficiency, contributing to a significant reduction in carbon emissions while enhancing product quality.

Among the new product offerings, the SofTouchⅢ Pure Series feeding bottles stand out. Characterized by their elegant design and science-based feeding solutions, these bottles are a testament to Pigeon’s commitment to sustainability, utilizing lower-carbon raw materials and clean energy during production.

Looking to the Future


As Pigeon moves forward, its goal is to leverage the insights and innovations developed in China and share them globally. By doing so, the company aims to resonate with families across different cultures, emphasizing the joy that comes with nurturing a newborn. Pigeon's unwavering dedication to enhancing the parenting experience through innovation reflects its belief that the joy of welcoming a baby transcends borders.

In conclusion, Pigeon’s exhibition at CIIE 2026 demonstrates not only its impressive lineup of baby care products but also its commitment to fostering a more sustainable future. With innovations that blend tradition with advanced technology, Pigeon continues to embrace its role as a leader in the industry, ensuring that the journey of parenthood is filled with joy and care worldwide.

Topics Consumer Products & Retail)

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