Gong cha Celebrates Two Decades of Sweet Success with Exciting Month-Long Festivities

Gong cha Celebrates 20 Years with a Month-Long Birthday Bash



This September, Gong cha, the world-renowned bubble tea brand, is ringing in a major milestone—its 20th anniversary! To celebrate two decades of serving delicious bubble tea, Gong cha has planned a month filled with exciting events and exclusive offerings for its loyal customers.

Exclusive Birthday Offerings


From September 6 through September 15, guests at participating U.S. locations can enjoy a limited-edition Birthday Drink. This delightful beverage features a whipped layer of mango foam elegantly sitting atop Strawberry Milk Tea, capped off with colorful sprinkles to enhance the birthday mood. What's more, those who order the special drink on September 15 will receive a Birthday Boba Bottle for free, while supplies last. The Birthday Boba Bottle will not be restocked after this event, making it a must-have for every fan of Gong cha.

Birthday Party for Twin Celebrants


For those celebrating their own 20th birthday in 2026, Gong cha has a special treat! Three winners will be randomly selected to host a mini-birthday party at their nearest Gong cha store, inviting up to 20 best friends. Each guest will receive a free drink, alongside birthday goodies for the winners, plus a year’s worth of Gong cha. To enter, guests must share their birth date via Instagram and be on hand to verify it after the draw.

Jenn Leitner, the Vice President of Brand Marketing for Gong cha in the Americas, expressed her excitement: “We are thrilled to share our 20th birthday celebration with our guests through festive giveaways and delectable offers that will bring joy to our fans. With the exclusive Birthday Drink, the new Birthday Boba Bottle, and our parties celebrating those born in the same year, we have planned a lot of fun for this significant milestone.”

Expansion and Legacy


Since launching its first store in 2006 in Taiwan, Gong cha has made tremendous strides, now operating nearly 2,200 locations worldwide across 32 different markets. The brand's dedication to quality is rooted in its name—Gong cha translates to “offering the best tea to the emperor.” This principle underlines Gong cha's commitment to providing customers with customizable drinks that prioritize flavor and technique.

For its anniversary, the brand is also unveiling exclusive merchandise, including chic purple and green tumblers and a novelty boba charm. Fans are encouraged to download the Gong cha app, available for both iOS and Android, which not only streamlines the ordering process but also allows customers to earn loyalty points and customize their drinks.

In summary, Gong cha's 20th-anniversary celebration is not just a milestone; it is a heartfelt way of giving back to the customers who have supported them through their journey. With delightful drinks, a chance to win exclusive experiences, and ongoing surprises, this celebration is set to be one for the books!

For further information regarding Gong cha, the exciting events planned, and more details about the 20th anniversary, visit Gong cha's official website or follow them on Instagram @gongchatea.

Topics Consumer Products & Retail)

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