Halo's ARR Milestones: A Revolutionary Pricing Strategy for Customers

Introducing Halo's ARR Milestones

In an unprecedented move within the industry, Halo has launched its ARR Milestones program, a strategic pricing initiative that transforms company growth into direct financial benefits for its customers. Announced on January 14, 2026, this landmark approach marks a significant change in how businesses handle pricing, particularly in the software sector.

What Is ARR Milestones?

The Annual Recurring Revenue (ARR) Milestones program is designed to reward customers as Halo reaches key revenue thresholds. When the company hits £100 million in ARR, for instance, it will offer a 5% discount on standard license fees. This cycle of discounts grows with the business, with further reductions at subsequent milestones of £250 million, £500 million, £750 million, and finally £1 billion. This innovative pricing model not only aims to directly reduce costs for clients but also ensures that no price hikes will occur in the near future.

A Different Business Model

What makes ARR Milestones feasible is Halo's distinct business model as a private company focused on product efficiency rather than the public market's pressures. By minimizing marketing expenses, avoiding inflated urban rents, and instead channeling resources into engineering and product development, Halo is uniquely positioned. Paul Hamilton, the founder and CEO of Halo, emphasizes this advantage: "We focus exclusively on the product, engineering, and long-term results, allowing us to provide high-quality service at a fraction of the usual cost."

Customer-Centric Approach

At its core, ARR Milestones is more than just a pricing strategy; it's a response to customer frustrations over opaque pricing structures, diminishing standards, and renewal increases that don’t reflect real value. Hamilton notes, "Customers are tired of unclear pricing and rising costs without improvements in service. ARR Milestones is a promise that customers will benefit as we succeed."

By facilitating a transparent system where clients gain benefits directly tied to the company's growth, this program actively addresses industry-wide concerns regarding pricing integrity and service quality.

Enhancing Market Standards

Halo aims to set a new standard within the software industry. ARR Milestones serves as a solution to flawed pricing models and encourages a healthy business ethos where high standards and lower total cost of ownership can coexist. The initiative is not only beneficial for clients but also expected to influence competitors to rethink their pricing strategies, leading to industry-wide improvements.

Halo anticipates that its ARR Milestones program will create immediate and structural benefits. Customers will now have a visible scale of savings they can plan for, proving that high-quality standards and lower prices can indeed go hand in hand.

About Halo

Halo is dedicated to delivering cutting-edge enterprise service management products. The company emphasizes a modern architecture with rapid payback periods and all-inclusive business models, including AI capabilities. With a strong focus on engineering efficiency and reliable partner alignment, Halo's approach ensures predictable total cost of ownership and enhanced ROI for its clients. For more information about the ARR milestones and our mission, please visit usehalo.com.