Levels® Expands Distribution Across Costco in the Pacific Northwest

Levels® has officially announced the expansion of its highly sought-after Vanilla Bean Whey Protein Powder into 75 Costco warehouses located throughout the Pacific Northwest. With this initiative, Levels aims to cater to the growing demand for high-quality, natural protein sources among health-conscious consumers. This expansion will reach states such as Washington, Oregon, Alaska, Montana, Idaho, and Utah.

Growing Partnership with Costco

Blake Niemann, the founder and CEO of Levels, expressed enthusiasm about the ongoing partnership with Costco, stating, "Costco has been a fantastic retail partner for Levels, and we're thrilled to bring the brand to warehouses in the Pacific Northwest." This growth is indicative of the impressive initial performance of the Vanilla Bean Whey Protein, which prompted Costco to broaden its distribution in response to consumer interest for affordable, high-quality protein options.

Commitment to Quality Ingredients

In a market increasingly aware of product safety and ingredient integrity, Levels® distinguishes itself with a commitment to using minimal, high-quality ingredients. The brand offers a simple and effective formula composed of only 6-8 natural ingredients. Their whey protein is sourced from grass-fed, hormone-free dairy, representing the least-processed form of protein available, which resonates well with consumers seeking clean nutrition.

Moreover, Levels has earned the prestigious Clean Label Project's Purity Award, a title that underscores their rigorous testing process. This award recognizes Levels® as one of the less than 30% of brands that have successfully passed the extensive screening for over 400 potential contaminants, including heavy metals and pesticides.

Expansive Availability

Levels® is not only limited to the Pacific Northwest. The brand's products can now be found in a total of 187 Costco warehouses across 13 states, including California, Texas, Hawaii, Louisiana, Kansas, Arkansas, and Oklahoma. In addition to retail locations, consumers also have the convenience of purchasing Levels® Whey Protein through Costco’s online platform, Costco.com, and other major retailers such as Walmart, Target, Kroger, Meijer, Wegmans, H-E-B, and Amazon.

The Future of Levels®

Founded by Blake Niemann, Levels® aims to revolutionize the protein industry with its all-natural, affordable protein powders that emphasize transparency and quality. The company is on track to expand its reach, projecting to surpass 9,000 points of distribution across all retail partners by 2026.

About Costco

Costco operates as a membership warehouse club dedicated to offering members the best prices on quality merchandise. With over 800 locations globally, Costco not only provides a wide range of products but also boasts specialty departments and exclusive services designed to enhance the shopping experience.

This expansion represents a significant milestone for the Levels® brand as it reinforces its commitment to delivering clean, natural protein options while addressing the needs of consumers for accessible and reliable health products.