#Romania #Bucharest #Holand Automotive #Aston Martin

Holand Automotive Group's Latest Acquisition

Holand Automotive Group, a renowned leader in the luxury automotive market, has made headlines once again with its recent acquisition of Aston Martin Bucharest. This strategic move, announced on March 26, 2025, signifies the group's unwavering commitment to strengthening its foothold in Romania and expanding its already impressive portfolio of prestigious auto brands, which includes Ferrari, Rolls-Royce, Lamborghini, McLaren, Maserati, BMW, Mini, and Lotus.

Redefining Luxury in Romania

With Aston Martin, Holand Automotive aims to transform the luxury car experience for consumers in Romania. The brand's 2025 lineup is set to electrify the market with some of the most sought-after models in the automotive world. Among these offerings is the DBX707, often referred to as the “supercar of SUVs”, the dynamic Vantage sports car, and the flagship V12 Vanquish, which is now available in a convertible version, the Volante. Moreover, later this year, customers can look forward to the launch of the Valhalla, Aston Martin's first hybrid supercar featuring a centrally mounted engine.

Commitment to Excellence

Holand Automotive's CEO, Gad Bitton, expressed confidence in the Romanian market’s sophistication, stating, "The discerning clientele in Romania deserves nothing short of extraordinary. We believe they will embrace Aston Martin's unparalleled commitment to craftsmanship, innovation, and visionary design." This acquisition is more than just a transaction; it is a gateway to bringing one of the ultra-luxury brands to a market that greatly values both heritage and cutting-edge excellence in automotive design.

Andreas Bareis, Aston Martin's regional president for EMEA, also shared his thoughts on the acquisition, emphasizing how this partnership will bolster their European network and enhance performance and growth in the region. Customers in Bucharest and beyond can soon look forward to experiencing an exceptional range of Aston Martin vehicles, which are synonymous with outstanding performance, impeccable design, and the epitome of luxury.

A Premium Destination

The integration of Aston Martin Bucharest into Holand Automotive Group’s portfolio aligns perfectly with their strategy of providing world-class automotive experiences while extending their influence in the ultra-luxury segment. The dealership is poised to become a premier destination for car enthusiasts and collectors, featuring a unique blend of performance, elegance, and innovation. Customers will enjoy exclusive personalized customization options and services that set them apart from the ordinary automotive retail experiences.

Holand Automotive is dedicated to establishing Aston Martin Bucharest as a hub for car aficionados, blending the brand's legendary heritage with the group’s extensive expertise in luxury automotive sales.

The Future of Luxury Automotive

As Aston Martin's 2025 model lineup embarks upon a transformative era, Holand Automotive Group is building on its legacy of excellence, further cementing its reputation as a global leader in the luxury automotive market. This acquisition not only reinforces Holand’s position but also brings a prestigious brand into the hands of a market ready for high-caliber automotive artistry.

For further inquiries, Bogdan Jambori, General Manager of Aston Martin Bucharest, is available at [email protected]