#USA #New York #CTV Advertising #IRIS.TV #Seedtag

Seedtag and IRIS.TV Join Forces for Enhanced CTV Solutions

In a significant step towards advancing contextual advertising, Seedtag, a leading player in neuro-contextual advertising, has announced a strategic partnership with IRIS.TV. This collaboration aims to enhance contextual targeting and audience reach across Connected TV (CTV) platforms. By integrating IRIS.TV's innovative content data solutions into Seedtag's AI framework, advertisers will benefit from improved targeting capabilities tailored for the unique demands of the CTV landscape.

The Essence of the Partnership

Seedtag prides itself on utilizing advanced artificial intelligence to deliver privacy-first advertising solutions. The new partnership with IRIS.TV promises to take this mission further by enhancing the richness of content data available to advertisers. With the incorporation of IRIS_ID—IRIS.TV’s leading content identifier—Seedtag will empower advertisers to access deeper metadata insights that facilitate sharper targeting. This is increasingly crucial in an era where marketers are striving for transparency and effectiveness in their campaigns.

Mike Villalobos, Seedtag's SVP of Global Strategy and Go-To-Market, highlighted the dual challenge CTV advertisers face: "They require privacy-focused performance alongside clearer visibility into content. In our collaboration, we aim to meet both of these demands by utilizing IRIS_ID and improving the precision of our neuro-contextual decision-making."

Improved Contextual Precision

The integration of IRIS.TV’s enriched content signals into Seedtag's platform will enable the AI, affectionately named Liz, to make more nuanced decisions based on the specific programs being streamed. This improves the relevance of ads shown to viewers by ensuring they align closely with the content being consumed, thus increasing the likelihood of engagement. Advertisers will have enhanced reporting capabilities, providing clear insights into where their campaigns are running and how effectively their strategies are performing in real-time.

As Nancy Neumann Grey, SVP of Business Development at IRIS.TV, stated, “By integrating Seedtag's neuro-contextual intelligence into the IRIS_ID system, we are committed to delivering more precise and clear insights to buyers and sellers in the programmatic TV space.”

The Benefits of Enhanced Collaboration

The core of this alliance rests on several pivotal enhancements:

• - Expanded Audience Scale: Leveraging IRIS.TV’s comprehensive metadata coverage will enable Seedtag to reach more viewers effectively.
• - Granular Targeting: This partnership allows for more detailed neuro-contextual targeting, providing advertisers with a superior understanding of their audience's preferences.
• - Insights into Campaign Delivery: Advertisers can expect stronger insights that will help them track delivery performance across the complex TV ecosystem.
• - Transparency in Content Reporting: As the collaboration enhances content transparency, it reduces ambiguity surrounding missing metadata, helping to confirm advanced targeting and curation efforts.

About Seedtag and IRIS.TV

Founded in 2014, Seedtag is based in New York City and Madrid, representing a dedicated workforce of over 700 professionals across global markets. The company has established itself as a leader in neuro-contextual advertising by moving beyond traditional targeting techniques. Instead, it focuses on understanding signals that reflect audience interest and emotional engagement, paving the way for more meaningful advertising experiences.

IRIS.TV, a subsidiary of Viant Technology, stands at the forefront of content data markets for streaming platforms. It enables partners to unlock the potential of video-level data by providing secure and structured content signals, thus facilitating refined targeting and measurable advertising outcomes in the digital landscape.

Together, Seedtag and IRIS.TV are poised to redefine the standards of advertising efficiency and effectiveness in the ever-evolving CTV environment, making them a formidable force in the industry.