TCL Unveils European Sports Ambassador Team for Milan-Cortina 2026 Olympics
TCL, a prominent name in the electronics industry serving as a global Olympic partner, has officially introduced its team of sports ambassadors for the upcoming Winter Olympics in Milan-Cortina 2026. This latest initiative signifies TCL's commitment to promoting innovation in sports and technology, as it aims to inspire fans, athletes, and enthusiasts around the globe.
In a press conference held on October 18, 2025, TCL announced the lineup of elite winter sports athletes who will represent the brand as official ambassadors. The team includes renowned sports figures such as the Italian alpine skiers Alex Vinatzer and Christof Innerhofer, Olympic champion slalom skier Clément Noël from France, cross-country skiing champions Frida Karlsson, Ebba Andersson, and Jonna Sundling from Sweden, as well as the Dutch speed skating star Joy Beune.
These athletes collectively embody the Olympic spirit and the values of perseverance, innovation, and excellence that TCL stands for. By aligning itself with successful sports personalities, TCL aims to create a powerful connection with fans while enhancing the presence of the Olympic spirit leading up to the 2026 Games.
The collaboration amplifies TCL's long-standing partnership with the International Olympic Committee established in February 2025, extending through to 2032. This partnership emphasizes TCL’s role in the audiovisual and household appliance sectors, reflecting the brand’s vision to inspire greatness not only in sports but also through cutting-edge technology.
As the Winter Olympics approach, the TCL Team will engage in various promotional activities, digital campaigns, and social media initiatives, sharing their personal stories of resilience and success. The narrative woven by these athletes is one of dedication, showcasing how sports and cutting-edge technology can intertwine to create extraordinary experiences.
Each ambassador has expressed their excitement and the honor of being part of the TCL family. Alex Vinatzer remarked, 'In slalom, every hundredth of a second matters. I see the same precision and determination in TCL. Being part of the TCL EU Team allows me to show fans in Italy how passion and performance can elevate us to new heights at the Winter Olympics.'
Meanwhile, Clément Noël stated, 'Winning a gold medal in slalom at the Beijing 2022 Olympics was unforgettable, but every race presents new challenges. Collaborating with TCL, I aim to share the emotions of this journey with fans worldwide, proving that focus, performance, and passion can lead to excellence.'
Frida Karlsson expressed her aspiration to inspire young skiers by saying, 'I grew up dreaming of competing with the best, and now I want to encourage young athletes to do the same. With the TCL EU Team, I can connect with fans and demonstrate how belief, energy, and commitment can create remarkable moments.'
The emphasis on community and shared values is reflected in the ambassadors’ active participation in inspiring future generations. This approach mirrors TCL's own advancements in technology, as the company has seen substantial growth in the market. In the first half of 2025 alone, TCL retained its position as the leader in the Mini LED TV segment, reporting a 176% increase in shipments. Not only in televisions but TCL’s home appliance devices are redefining modern living by offering advanced features across multiple categories.
The global recognition of TCL was bolstered by its leading role in air purifying air conditioners, as reported by independent research firm SHANGPU GROUP, marking the brand as number one in global sales for 2024.
As the TCL EU Team creates momentum toward the upcoming Winter Olympic Games, it stands as a beacon of inspiration not only for aspiring athletes but for anyone aiming to push boundaries in their respective fields. With innovation deeply rooted in its brand ethos, TCL continues to drive progress across both sports and technology, reinforcing its status as a global leader in consumer electronics.
In summary, TCL is not only focusing on its technological advancements but is also dedicated to inspiring passion in sports through a compelling lineup of ambassadors. With the Winter Olympics on the horizon, the path ahead looks bright for both TCL and the athletes who are ready to take the world stage.
In a press conference held on October 18, 2025, TCL announced the lineup of elite winter sports athletes who will represent the brand as official ambassadors. The team includes renowned sports figures such as the Italian alpine skiers Alex Vinatzer and Christof Innerhofer, Olympic champion slalom skier Clément Noël from France, cross-country skiing champions Frida Karlsson, Ebba Andersson, and Jonna Sundling from Sweden, as well as the Dutch speed skating star Joy Beune.
These athletes collectively embody the Olympic spirit and the values of perseverance, innovation, and excellence that TCL stands for. By aligning itself with successful sports personalities, TCL aims to create a powerful connection with fans while enhancing the presence of the Olympic spirit leading up to the 2026 Games.
The collaboration amplifies TCL's long-standing partnership with the International Olympic Committee established in February 2025, extending through to 2032. This partnership emphasizes TCL’s role in the audiovisual and household appliance sectors, reflecting the brand’s vision to inspire greatness not only in sports but also through cutting-edge technology.
As the Winter Olympics approach, the TCL Team will engage in various promotional activities, digital campaigns, and social media initiatives, sharing their personal stories of resilience and success. The narrative woven by these athletes is one of dedication, showcasing how sports and cutting-edge technology can intertwine to create extraordinary experiences.
Each ambassador has expressed their excitement and the honor of being part of the TCL family. Alex Vinatzer remarked, 'In slalom, every hundredth of a second matters. I see the same precision and determination in TCL. Being part of the TCL EU Team allows me to show fans in Italy how passion and performance can elevate us to new heights at the Winter Olympics.'
Meanwhile, Clément Noël stated, 'Winning a gold medal in slalom at the Beijing 2022 Olympics was unforgettable, but every race presents new challenges. Collaborating with TCL, I aim to share the emotions of this journey with fans worldwide, proving that focus, performance, and passion can lead to excellence.'
Frida Karlsson expressed her aspiration to inspire young skiers by saying, 'I grew up dreaming of competing with the best, and now I want to encourage young athletes to do the same. With the TCL EU Team, I can connect with fans and demonstrate how belief, energy, and commitment can create remarkable moments.'
The emphasis on community and shared values is reflected in the ambassadors’ active participation in inspiring future generations. This approach mirrors TCL's own advancements in technology, as the company has seen substantial growth in the market. In the first half of 2025 alone, TCL retained its position as the leader in the Mini LED TV segment, reporting a 176% increase in shipments. Not only in televisions but TCL’s home appliance devices are redefining modern living by offering advanced features across multiple categories.
The global recognition of TCL was bolstered by its leading role in air purifying air conditioners, as reported by independent research firm SHANGPU GROUP, marking the brand as number one in global sales for 2024.
As the TCL EU Team creates momentum toward the upcoming Winter Olympic Games, it stands as a beacon of inspiration not only for aspiring athletes but for anyone aiming to push boundaries in their respective fields. With innovation deeply rooted in its brand ethos, TCL continues to drive progress across both sports and technology, reinforcing its status as a global leader in consumer electronics.
In summary, TCL is not only focusing on its technological advancements but is also dedicated to inspiring passion in sports through a compelling lineup of ambassadors. With the Winter Olympics on the horizon, the path ahead looks bright for both TCL and the athletes who are ready to take the world stage.
Topics Sports）
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