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Leifras Expands National Presence

Leifras Co., Ltd., a prominent player in youth sports and community engagement in Japan, has achieved a significant milestone by securing contracts with five different municipalities. This expansion exemplifies the company's dedication to promoting the transition and enhancement of school club activities during Japan's ongoing `Reform Implementation Period` for education.

In detail, the municipalities involved in this new phase include Sapporo City in Hokkaido, Adachi Ward and Edogawa Ward in Tokyo, Urayasu City in Chiba Prefecture, and Miyawaka City in Fukuoka Prefecture. These contracts represent a strategic move to adapt school club activities to the unique challenges faced by each region, following the declining birth rates and varying community needs.

Addressing the National Crisis

Japan's education system is undergoing a critical shift in model to better serve its youth, particularly in light of the declining birthrate and the requisite reforms in teacher workload and engagement strategies. The initiative laid out in these new contracts is a direct response to calls from the government for municipalities to improve sports and cultural opportunities for children, ensuring they remain engaged and active over the long term.

Leifras plans to develop tailored frameworks for school club activities, leveraging their extensive experience and an established reservoir of instructors across Japan. This initiative aims not only to sustain existing activities but to create new opportunities for children, thus enriching their involvement in school and community life.

Tailored Solutions for Each Municipality

Each of the five municipalities has distinct needs and characteristics, which Leifras intends to address through specialized strategies:

• - Sapporo City (Population: 1.96 million): In implementing a pilot program, Leifras will focus on managing community club activities not just on weekends, but also during weekdays across 10-15 municipal junior high schools. This approach will help to identify challenges in establishing a sustainable framework.
• - Adachi Ward, Tokyo (Population: 708,442): Leifras will manage 30 club activities across 10 schools, streamlining operations while reducing the burdens of coordination and management on educational institutions.
• - Edogawa Ward, Tokyo (Population: 701,559): The company will support all 32 municipal junior high schools by establishing community-driven club activities, fostering connectivity through ICT for better communication with guardians.
• - Urayasu City, Chiba (Population: 172,777): Beyond traditional sports, this contract aims to introduce cultural clubs covering a variety of interests, thus providing broader engagement options for children.
• - Miyawaka City, Fukuoka (Population: 25,302): Focused on comprehensive support, Leifras will oversee a mix of sports and cultural clubs, ensuring aligned operations with local educational stakeholders.

Building Sustainable Infrastructure

Through these contracts, Leifras is transforming its role from merely assigning instructors to establishing an operational infrastructure that fully supports community sports and cultural activities. By offering comprehensive solutions that encompass everything from instructor training and safety management to coordination with schools and parents, Leifras enhances its ability to address the multifaceted needs of each locality more effectively.

A Future-Focused Approach

With the ongoing nationwide challenges posed by declining birth rates and heightened demands on educators, the importance of these reforms is more pronounced than ever. Schools and municipalities require robust systems to manage sports and cultural activities comprehensively. Leifras' robust operational foundation positions it to not only meet these needs but also to thrive within the projected JPY 500 billion school club activity support market.

As Leifras moves forward during this pivotal period of reform, it remains committed to building high-quality engaged environments for children across Japan, leveraging its extensive knowledge, experience, and national presence.

Through this proactive approach, the company aims to positively impact local communities while ensuring that children everywhere experience the benefits of participation in sports and cultural activities, ultimately shaping a healthier, more connected future for Japan's youth.