Coco Gauff Becomes Player-Owner of Florida Flamingos in World Team Tennis
In a groundbreaking move that merges her athletic prowess with business acumen, Coco Gauff has officially joined the World Team Tennis (WTT) franchise, Florida Flamingos, as both a player and an owner. This announcement, made on September 24, 2026, comes as Gauff readies to compete in her hometown, where she garnered her beginnings, at the Amerant Bank Arena on December 14 and 15.
Gauff's participation in the WTT signifies not just an opportunity to engage with fans as a player, but also to help redefine the tennis experience for future generations. "Growing the sport through team competition and making it more accessible are two things I love, and WTT does both," Gauff said, expressing her excitement to showcase her skills in front of family and friends.
The Florida Flamingos will host matches featuring high-profile competitors such as Victoria Mboko from Toronto North and Jessica Pegula from the New York Empire, making this a highly anticipated event for local tennis enthusiasts. Gauff's commitment to her community is evident not only in her participation but also in her past endeavors. She has previously refurbished the Pompey Park tennis courts in 2024 and launched a shoe collaboration with New Balance the following year. These initiatives highlight her dedication to uplifting the sport in her hometown of Delray Beach.
Joining the Florida Flamingos, Gauff will team up with notable athletes like Tommy Paul, Learner Tien, and Brandon Nakashima. The league's revamped format promises to deliver dynamic matches that feature a mix of singles and mixed doubles. As part of WTT's relaunch this December, fans can expect a high-energy atmosphere where every point is crucial, blending elite competition with entertainment.
World Team Tennis was originally co-founded by Billie Jean King in 1974 and has evolved to focus on a fan-centric vision. Under new management, WTT aims to create a vibrant community that fosters excitement and engagement in tennis through innovative formats and social initiatives. Gauff's role as an owner empowers her to actively participate in shaping this vision.
As the WTT prepares to kick off its season, ticket information and scheduling details will be provided at wtt.com. Gauff's dual role not only represents a significant personal milestone but also a commitment to fostering the growth of tennis in a collaborative environment. Her story serves as an inspiration for young athletes everywhere, underlining the importance of community, teamwork, and passion in sports. With an illustrious line-up and a refreshing team-centric approach, the upcoming matches are set to redefine how fans experience tennis, merging local culture with premier athletic competition.
In summary, Coco Gauff's decision to join the Florida Flamingos underscores her desire to make a lasting impact in the world of tennis, both as an athlete and a leader.