Lemon Seed Marketing and CertainPath Collaborate to Boost Home Services Contractors

Lemon Seed Marketing Partners with CertainPath



Lemon Seed Marketing, a prominent agency focusing on branding and strategy in the home service sector, has entered into a partnership with CertainPath. This collaboration aims to offer home service contractors—specifically in HVAC, plumbing, electrical, and roofing—improved marketing resources and growth opportunities.

This partnership features a newly designed rebate program tailored to aid CertainPath members in maximizing their marketing budgets while emphasizing long-term brand development. Members can benefit from a 3.5% rebate on essential services provided by Lemon Seed, which encompass comprehensive rebranding, monthly marketing support, and social media management.

Comprehensive Marketing Solutions


Under this new partnership, CertainPath members are entitled to:
  • - Full Rebranding Services: This includes everything from logo design and messaging to vehicle wraps and uniforms, ensuring a complete brand identity system.
  • - Monthly Marketing Support: Members gain access to strategic planning, media placement, implementation, and detailed reporting, helping them stay ahead in a competitive market.
  • - Social Media Management: The offering also includes content development, oversight of various platforms, and targeted advertising strategies, enabling businesses to connect with customers meaningfully.

These strategies not only assist contractors in developing recognizable brands but also in formulating effective long-term marketing plans that align with their operational capabilities.

Expanding Impact Across the Nation


Crystal Williams, co-owner and lead strategist at Lemon Seed Marketing, remarked, "This partnership allows us to amplify the impact we are already making for contractors nationwide. Our commitment is to empower hardworking business owners by strengthening their brands and fostering customer trust while encouraging sustainable growth. Our partnership with CertainPath enhances the support we can provide."

The collaboration echoes CertainPath's mission to equip its members with practical resources that drive growth and deliver immediate as well as long-term value. Tim Cummings, director of strategic partnerships for CertainPath, stated, "Our goal is to assist contractors in growing more robust and profitable businesses, where effective marketing plays a pivotal role in achieving that success. Partnering with Lemon Seed Marketing grants our members elite branding and marketing expertise complemented by a beneficial rebate program—maximizing their investment and promoting sustainable growth for HVAC, plumbing, electrical, and roofing contractors across the nation."

Empowering the Home Service Industry


Lemon Seed's customized marketing approach has set it apart in the home service industry. The agency collaborates with businesses to develop measurable annual marketing plans, enhance customer experiences, bolster internal cultures, and implement scalable systems that yield consistent performance and profitability. Emily Fleniken, creative director and partner at Lemon Seed Marketing, added, "This partnership further empowers the businesses we serve. Our mission has always been to help companies narrate their stories authentically while encapsulating their essence and vision. By providing CertainPath members with additional strategic and financial value, we take that commitment to the next level."

A Bright Future Ahead


In summary, the partnership between Lemon Seed Marketing and CertainPath is poised to redefine how home service contractors approach branding and marketing. This innovative collaboration demonstrates the commitment shared by both organizations to not only support immediate business needs but also foster sustainable growth through effective marketing strategies. For more insights into Lemon Seed Marketing, visit www.lemonseedmarketing.com and for CertainPath, check www.certainpath.com.

Topics Business Technology)

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