BEESY Secures Investment from Denali Growth Partners to Bolster AI Behavioral Science Platform
In a strategic move that underscores its growth ambitions, BEESY, LLC, a trailblazer in AI-driven behavioral science insights and technologies, has received a minority investment from Denali Growth Partners (DGP). This partnership, announced on February 3, 2026, is set to accelerate BEESY's innovation in product offerings and optimize its market penetration across diverse therapeutic areas and geographies.
Headquartered in Boston, Denali Growth Partners is a growth equity firm dedicated to supporting emerging companies with a focus on profitability and sustainable growth. This new alliance will enable BEESY to enhance its focus on artificial intelligence-based innovations, which are crucial for translating behavioral insights into actionable strategies for its biopharma clients. The goal is to help these organizations engage their stakeholders more effectively while maximizing brand performance.
BEESY has carved out a niche as a partner for biopharmaceutical teams, utilizing advanced qualitative and quantitative research methodologies to uncover the subconscious factors that influence stakeholder decisions. Its services include behavioral audits and activation plans tailored to not only boost engagement and conversion rates but also to foster long-term customer loyalty. The firm’s research contributions impact both established and newly launched brands, ultimately gearing towards improved patient outcomes.
Commenting on this pivotal investment, Elys Roberts, BEESY's founder and CEO, expressed enthusiasm about the partnership. "Working with DGP paves the way for the next stage in BEESY's evolution. We have witnessed rapid growth so far and anticipate substantial disruptions in our industry, presenting a remarkable opportunity for us. Our dialogue with DGP confirmed that they share our vision for scaling a platform that effectively converts insights into significant actions. Combined with DGP’s extensive experience in life sciences and healthcare IT, we are well-positioned to expedite product and service development while amplifying our positive impact on partners in the biopharma space,” said Roberts.
Jesse Lane, Managing Partner at DGP, added, "BEESY is strategically positioned at the crossroads of behavioral science and actionable commercial execution. In our evaluations and discussions within the industry, we consistently heard that BEESY delivers unique insights that are immediately applicable. This ability to impact real-world outcomes is why clients return for repeat engagements, and we are excited to help Elys and the team scale this influence to benefit even more brands globally."
Kyle Daly, also from DGP, praised BEESY’s leadership and expertise, noting that the team's profound understanding of their domain has consistently produced valuable insights for biopharmaceutical clients. This partnership signifies DGP's commitment to supporting BEESY as it embraces AI-driven innovations and enhances its market initiatives.
With collaborations involving several major biopharma organizations, including six of the world's top ten pharmaceutical companies, BEESY is recognized for its ability to translate complex behavioral science into practical guidance that improves commercial operations. The firm continues to redefine market research in the biopharmaceutical sector, enabling companies to make informed decisions that ultimately drive better health outcomes.
Legal representation for BEESY was provided by Fox Rothschild LLP, while Choate, Hall & Stewart LLP acted on behalf of DGP. Founded in 2018, BEESY's focus on applied behavioral science empowers leading biopharma companies to address the underlying psychological drivers behind customer decisions, fostering strategies that translate research into real, actionable insights to elevate business performance. For more details, visit BEESY's website or connect with them on LinkedIn.
Denali Growth Partners, founded in 2021 and managing over $750 million in assets, aims to partner with innovative entrepreneurs building efficient, profitable businesses. More information about DGP can be found at Denali Growth's website or on their LinkedIn page.
Headquartered in Boston, Denali Growth Partners is a growth equity firm dedicated to supporting emerging companies with a focus on profitability and sustainable growth. This new alliance will enable BEESY to enhance its focus on artificial intelligence-based innovations, which are crucial for translating behavioral insights into actionable strategies for its biopharma clients. The goal is to help these organizations engage their stakeholders more effectively while maximizing brand performance.
BEESY has carved out a niche as a partner for biopharmaceutical teams, utilizing advanced qualitative and quantitative research methodologies to uncover the subconscious factors that influence stakeholder decisions. Its services include behavioral audits and activation plans tailored to not only boost engagement and conversion rates but also to foster long-term customer loyalty. The firm’s research contributions impact both established and newly launched brands, ultimately gearing towards improved patient outcomes.
Commenting on this pivotal investment, Elys Roberts, BEESY's founder and CEO, expressed enthusiasm about the partnership. "Working with DGP paves the way for the next stage in BEESY's evolution. We have witnessed rapid growth so far and anticipate substantial disruptions in our industry, presenting a remarkable opportunity for us. Our dialogue with DGP confirmed that they share our vision for scaling a platform that effectively converts insights into significant actions. Combined with DGP’s extensive experience in life sciences and healthcare IT, we are well-positioned to expedite product and service development while amplifying our positive impact on partners in the biopharma space,” said Roberts.
Jesse Lane, Managing Partner at DGP, added, "BEESY is strategically positioned at the crossroads of behavioral science and actionable commercial execution. In our evaluations and discussions within the industry, we consistently heard that BEESY delivers unique insights that are immediately applicable. This ability to impact real-world outcomes is why clients return for repeat engagements, and we are excited to help Elys and the team scale this influence to benefit even more brands globally."
Kyle Daly, also from DGP, praised BEESY’s leadership and expertise, noting that the team's profound understanding of their domain has consistently produced valuable insights for biopharmaceutical clients. This partnership signifies DGP's commitment to supporting BEESY as it embraces AI-driven innovations and enhances its market initiatives.
With collaborations involving several major biopharma organizations, including six of the world's top ten pharmaceutical companies, BEESY is recognized for its ability to translate complex behavioral science into practical guidance that improves commercial operations. The firm continues to redefine market research in the biopharmaceutical sector, enabling companies to make informed decisions that ultimately drive better health outcomes.
Legal representation for BEESY was provided by Fox Rothschild LLP, while Choate, Hall & Stewart LLP acted on behalf of DGP. Founded in 2018, BEESY's focus on applied behavioral science empowers leading biopharma companies to address the underlying psychological drivers behind customer decisions, fostering strategies that translate research into real, actionable insights to elevate business performance. For more details, visit BEESY's website or connect with them on LinkedIn.
Denali Growth Partners, founded in 2021 and managing over $750 million in assets, aims to partner with innovative entrepreneurs building efficient, profitable businesses. More information about DGP can be found at Denali Growth's website or on their LinkedIn page.
Topics Business Technology）
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