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Simpplr Unveils Comms AI: Transforming Internal Communications

In a significant advancement for internal communications, Simpplr has announced the launch of Comms AI, the pioneering AI-native workspace tailored for communication teams overwhelmed by coordination tasks. The innovative platform is set to revolutionize how internal communicators manage their workload, elevating their ability to focus on strategic initiatives and creative content.

Addressing the Challenges of Internal Communicators

Internal communicators are known for their writing skills and wealth of ideas. However, the demands of planning, tracking, and administration often consume valuable time and resources. More often than not, they find themselves mired in management tasks, struggling with timelines, tracking approvals, and dealing with multiple document versions. Comms AI aims to change this scenario by assuming the operational burden that typically hampers communication teams, allowing them to concentrate on their core strengths.

Dhiraj Sharma, the CEO of Simpplr, notes that “internal communicators are expected to operate like a media company without the requisite budget or personnel.” He emphasizes how Comms AI alleviates the operational weight, enabling teams to focus on high-impact activities that require human insight and judgment.

A Unified Approach to Workflow

Many internal communications teams find themselves juggling various tools to complete their work efficiently. Planning is often conducted using spreadsheets or project management software that may not be ideally suited for their needs. Drafts are created in separate documents, and important approvals are pursued through cumbersome email chains. Comms AI addresses these inefficiencies by creating a unified workflow that reduces friction and enhances consistency.

According to Carolyn Clark, VP of Communications and Employee Experience Strategy at Simpplr, the most significant challenges for communication teams lie not in writing but in the invisible coordination tasks that drain time and focus. She asserts that Comms AI mitigates this burden, helping teams maintain their unique voice while bringing greater clarity and efficiency to their processes.

With Comms AI, communication teams can initiate a campaign from a simple goal or informal notes, allowing the system to develop a structured communication plan encompassing audience targeting, selected channels, and clear timelines. The platform also facilitates the identification and management of potential risks, ensuring comprehensive planning.

Intelligent Contextual Awareness

One of the standout features of Comms AI is its robust contextual understanding. The AI is integrated into the Simpplr platform, enabling it to leverage all critical information regarding a campaign, including the target audience, active channels, approval statuses, and previous communications. This holistic approach ensures that context is preserved throughout the workflow, preventing the disruptions typically caused by switching between disparate tools.

When drafting communications, the AI adjusts to match the appropriate tone and style, taking cues from existing company language. It recognizes that a 1,200-word article for the intranet demands different formatting than a brief Slack update. Comms AI's adaptability allows for the generation of various content formats while remaining aligned with the overarching campaign objectives.

Feedback during the approval process resides within the workspace, providing a streamlined view of comments and suggestions that reduce versioning confusion. Teams can easily track changes, identify what has been approved, and get content ready for distribution without unnecessary delays.

Beyond AI-Enabled: A True AI-Native Solution

Simpplr's Comms AI is not merely an AI-enabled tool but a fully integrated AI-native solution. Its intelligence operates within the workflow, facilitating a smoother process for routine communications and improving execution for more complex campaigns. As demands on internal communication teams evolve, Comms AI empowers them to plan, execute, and deliver valuable content consistently.

The introduction of Comms AI signifies a marked shift in how internal communicators operate in the digital workplace. By alleviating the operational burdens, this innovative platform offers teams the clarity and control necessary to thrive, ultimately enhancing the impact of their communications.

For those eager to see Comms AI in action, Simpplr invites interested parties to request a demonstration to witness how this transformative solution can optimize internal communications.

About Simpplr

Simpplr is at the forefront of unifying the digital workplace with its AI-powered platform, which enhances engagement, enables seamless interactions, automates workflows, and uplifts the overall employee experience. With over 1,000 leading organizations, including AAA and NHS, relying on Simpplr, the platform has proven its capability to foster a more aligned workforce. Headquartered in Silicon Valley and supported by notable investments, Simpplr is reshaping how organizations engage and communicate internally. To learn more, visit simpplr.com.