#USA #New York #Data Analytics #Media Strategy #Mediaplus North America

Mediaplus North America Expands Senior Leadership to Accelerate Growth

In an ambitious move aimed at enhancing its market position, Mediaplus North America, a prominent media agency within the Serviceplan Group, has announced key executive appointments amid its expanding operations. The agency has welcomed Stephen Lee as the Head of Data & Analytics and Matt DeZarlo as the Group Director of Media. This strategic shift underscores Mediaplus's commitment to delivering innovative and data-driven solutions while ensuring stronger partnerships with clients across North America.

CEO Tamara Alesi emphasized the agency's core philosophy: "The best work emerges from individuals who are genuinely passionate about their roles and the relationships they cultivate." Lee and DeZarlo are noted for their exceptional leadership qualities in media and data, as well as their shared value of partnership, curiosity, and a human-centric approach. Their appointment is a significant step toward refining Mediaplus’s service delivery and the agency's overall growth trajectory.

Key Roles and Responsibilities

As Mediaplus's inaugural Head of Data & Analytics in North America, Stephen Lee will play a pivotal role in advancing the agency's capabilities in data, analytics, and technology for all clients within the region. Reporting to Chief Strategy Officer Jasmine Presson, Lee's responsibilities include developing advanced measurement frameworks, KPIs, and attribution models that link media investments to tangible business results. His expertise will also entail optimizing client analytics, embedding data storytelling in pitches, and creating AI-driven solutions tailored to local market demands.

Lee expressed enthusiasm about joining Mediaplus, stating, "The agency views data and AI not merely as trends but as vital components of genuine business transformation. I'm eager to collaborate with teams to transition swiftly from insights to actionable strategies. This is where measurable growth occurs, benefiting both agencies and clients alike."

With a solid background in audience data strategy, Lee previously held the position of Managing Director at Crossmedia and has more than 13 years of experience at EssenceMediacom in various senior leadership roles. His profound knowledge in converting complex data into actionable growth strategies has benefited numerous high-profile brands, including Mars Inc., Signet Jewelers, and Subway.

In his newly established role, Matt DeZarlo will oversee senior leadership across both client and agency teams, guiding media strategies and execution while nurturing talent in planning. He aims to monitor industry trends to drive innovation and support new business growth initiatives. Reporting to VP and Group Media Director Stefanie Flaum, DeZarlo will also work closely with pivotal clients such as TransUnion, contributing to broader agency growth goals.

"Mediaplus fosters a unique environment where ambition, accountability, and genuine partnership translate into impactful work," said DeZarlo. His primary focus will be elevating client strategies, unlocking new growth pathways, and discovering innovative ways to connect brands with their respective audiences.

DeZarlo's impressive track record includes serving as Group Director at EssenceMediacom and Integrated Media Manager at E.J. Gallo Winery. Notably, his contributions were recognized at the 2025 Festival of Media Awards, where his team received several accolades, including Gold for Best Use of Online and Best Collaboration Award for their successful Cesar Dog Food Trip Advisor Dog-Friendly Travel campaign.

These senior appointments align with Mediaplus North America's recognition as one of Ad Age's 2026 Best Places to Work, highlighting the agency's ongoing focus on fostering a positive culture, nurturing talent, and ensuring meaningful growth.

About Mediaplus Group

Mediaplus is a part of the Serviceplan Group, recognized globally as the fastest-growing independent media agency, with approximately 3,500 employees across 25 countries. The agency is dedicated to integrating media consulting, planning, and execution based on data-driven insights and innovative real-time solutions. With a stronghold in Europe, North America, the Middle East, and Asia, Mediaplus effectively targets consumers to facilitate sustainable growth for its clients through precise media investments.

For further inquiries, please contact Gabriella Schatz at [email protected].