Bob Lord and Krishan Bhatia Join the Integral Ad Science Board to Enhance Media Quality

Integral Ad Science Welcomes Bob Lord and Krishan Bhatia to Board

Integral Ad Science (IAS), a global leader in media quality, has made significant strides in enhancing its governance with the recent addition of two industry veterans, Bob Lord and Krishan Bhatia, to its Board of Directors. This strategic move aims to leverage their extensive experience in media, advertising, and technology to navigate the increasingly complex digital landscape.

Bob Lord, who serves as the President of Horizon Media Holdings, has a notable history of fostering data- and technology-driven strategies across various sectors. At Horizon, he manages a diverse portfolio of companies focused on marketing and media solutions, driving innovative approaches that merge technology with customer engagement. Bob's previous positions include being IBM's first Chief Digital Officer, where he significantly reshaped the company’s market strategies and technological integration. His insights from working with large corporations such as AOL and Publicis, and his current advisory roles with multiple companies, position him as a valuable asset to IAS.

Krishan Bhatia joins IAS with a wealth of experience in global advertising, previously heading Amazon's global video advertising sector. His role involved overseeing dynamic platforms like Prime Video and Twitch, which were crucial in establishing Amazon's reputation in the premium streaming advertising market. His vast experience with NBCUniversal, where he launched Peacock and developed advanced advertising technologies, complements IAS's mission to provide more effective media solutions.

Lisa Utzschneider, the CEO of IAS, expressed enthusiasm about the new board members, stating, "Bob and Krishan bring a wealth of knowledge and visionary leadership to IAS. Their understanding of digital transformation at the meeting point of media and technology will be instrumental as we continue to innovate and improve media quality standards."

Both leaders share a vision of fostering trust and accountability within the digital advertising ecosystem. Bob explicitly articulated the critical function IAS plays in enhancing trust and improving transparency in digital media. This ethos resonates well in today's digital advertising environment, where ensuring quality and visibility of ads is paramount.

Krishan echoed similar sentiments, emphasizing the need for independent measurement in evaluating media quality across various platforms. As digital media continues to evolve rapidly, the demand for robust frameworks that enhance performance metrics grows in importance. Krishan's leadership will help position IAS at the forefront of this pivotal evolution.

Integral Ad Science stands as a pioneering platform dedicated to media measurement and optimization. With its commitment to delivering actionable data, IAS assists the world's largest advertisers, publishers, and media platforms in ensuring their offerings reach the right audiences efficiently and in safe environments. Their mission to serve as a global benchmark for trust in the digital media landscape is further fortified by the insights and leadership of Bob and Krishan.

As the media industry transforms, movements like these signify a robust response to the challenges that advertisers and media platforms face. Bob and Krishan's contributions will undoubtedly influence IAS's strategies and fuel innovation in providing superior outcomes for advertisers and publishers alike.

For additional insights into how IAS plans to navigate the changing media landscape with its new board members, stay tuned to future updates from the company at integralads.com.