#Japan #Tokyo #Utsunomiya Brex #Genki Sushi #Genki Global Dining

Experience the Thrill of Basketball with a Culinary Twist

In an exciting collaboration, Genki Global Dining Concepts, headquartered in Tokyo, is partnering with the professional basketball team Utsunomiya Brex, an official member of the B.LEAGUE. Starting from February 10, 2026, this unique initiative will be available at all Genki Sushi and Uobei outlets nationwide, offering fans a chance to savor basketball-themed culinary delights.

Utsunomiya Brex, champions of the B.LEAGUE 2024-25 season and a beloved team rooted in its community, aims to enhance the connection between sports and food, making basketball more accessible and engaging. The centerpiece of this collaboration is the exclusive "Utsunomiya Brex Victory Set," which features eight carefully selected sushi pieces. This delicious assortment includes:

• - Generously sliced tuna
• - Squid with wasabi
• - Salmon
• - Fluffy grilled conger eel
• - Octopus
• - Egg
• - Salmon avocado gunkan
• - Seafood salad

This satisfying set not only offers a delightful dining experience but also includes a special gift for customers. Anyone who orders the Victory Set will receive a randomly selected original acrylic keychain, but supplies are limited, so it's first-come, first-served.

Moreover, during the collaboration period, exciting campaigns will be held on X (formerly Twitter) to further engage fans and customers alike. By following the official Uobei account and reposting a photo of their ordered Victory Set, participants will have the chance to win amazing prizes, including:

• - A signed uniform from all players
• - Signed T-shirts from individual players (selection not available)
• - Dining vouchers for Genki Sushi and Uobei worth 3,000 yen

This initiative caters not only to devoted Brex fans but also to newcomers eager to enjoy a unique experience at Genki Sushi and Uobei. It’s a fantastic opportunity to explore the flavors of sushi while soaking in the excitement of the Utsunomiya Brex basketball community. Enjoy delicious meals as you celebrate your love for the team and the sport!

Campaign Overview

Campaign Period:

From February 10, 2026, to March 2, 2026.
Please note that the novelty items will be available only while supplies last.

Participating Locations:

All Genki Sushi and Uobei branches nationwide.

Promotion 1: Exclusive Keychain Giveaway!

When you order the exclusive "Utsunomiya Brex Victory Set," you will receive one original acrylic keychain at random, enhancing your dining experience.

Promotion 2: Win Grand Prizes Through the X Campaign!

To enter, follow the official Uobei account, post a photo of your ordered "Utsunomiya Brex Victory Set," and repost the designated promotional post.
Prizes include:

• - A: A signed uniform from all players (1 winner)
• - B: Signed T-shirts from individual players (10 winners)
• - C: Dining vouchers worth 3,000 yen for Genki Sushi and Uobei (10 winners)

The application period for the campaign is from February 10, 2026, to March 2, 2026. Don’t miss your chance to be part of this thrilling culinary adventure!

About Utsunomiya Brex

Utsunomiya Brex, a professional basketball team competing in B.LEAGUE (B1 Eastern District), is based in Utsunomiya City, Tochigi Prefecture. The team’s name derives from the concept of “BREAK THROUGH,” symbolizing their mission to disrupt the status quo in sports, basketball, and their local region. With a philosophy of becoming a “strongly loved, motivation-driven team,” they have secured three championships in the B.LEAGUE history.

Management Information:

Company Name: Tochigi Brex, Inc.
Location: 2-10-28 Komaki, Utsunomiya City, Tochigi Prefecture
President: Mitsumasa Fujimoto
Website: Utsunomiya Brex Official Site

About Genki Global Dining Concepts

Genki Global Dining Concepts operates various brands across Japan, including Genki Sushi, Uobei, and more, providing a welcoming dining environment that contributes to the health and happiness of customers through quality food.

Company Information:

Company Name: Genki Global Dining Concepts, Inc.
Location: 19th Floor, Ueno Frontier Tower, 3-24-6 Ueno, Taito-ku, Tokyo
President: Masao Fujio
Established: December 12, 1968
Website: Genki Global Dining Concepts