Viaggio Blu's 2026 Spring Fair: A Blooming Shopping Experience
The renowned ladies' brand,
Viaggio Blu, operated by Java Corporation, is excited to announce the launch of its
2026 Spring Fair. This vibrant event will take place from
March 6 (Friday) to
March 15 (Sunday), bringing together a collection that celebrates the arrival of spring with delightful floral themes and unique promotional gifts.
A Gift with Purchase
During this Spring Fair, customers who spend
55,000 yen or more will receive an original
Compact Mirror featuring the striking
Flower Bouquet Pattern. It’s an exclusive gift designed to complement the elegance of the Viaggio Blu collection, available in limited quantities. Shoppers are encouraged to visit early to avoid missing out on this beautiful accessory.
The New Spring Collection
The
2026 Spring Collection is set to dazzle with its sophisticated designs and innovative materials. Drawing inspiration from the vibrant blooms of spring, the collection encompasses various pieces made from sheer denim—showcasing a blend of delicacy and contemporary style. Each garment is crafted to evoke both beauty and strength, mirroring the resilience found in nature.
Among the standout items include:
- - One Piece Dress: Priced at ¥53,900 and ¥57,200
- - Cardigan: ¥35,200
- - Skirt: ¥35,200
- - Knitwear: ¥31,900
- - Blouse: ranging from ¥29,700 to ¥36,300
- - Pants: ¥28,600
About Viaggio Blu
Viaggio Blu, meaning 'Blue Journey' in Italian, was established in
1990 in the picturesque port city of
Kobe. The brand's theme revolves around travel, drawing inspiration from various cultures to create high-quality materials and designs akin to luxury international brands. A hallmark of Viaggio Blu's allure is its original printed fabrics, meticulously crafted in collaboration with a Kyoto-based artist, presenting a beauty reminiscent of fine art.
Every design element—tailored by experienced pattern makers—ensures a comfortable fit that accentuates the wearer's silhouette, offering a blend of style and function designed for modern women.
Shop Online
For those unable to visit the fair in person, Viaggio Blu's offerings are also available online. Visit the official online store
J Lounge for more details and to explore the new collection.
For additional updates, follow Viaggio Blu on
Instagram.
Experience the vibrant spirit of spring shopping at
Viaggio Blu's Spring Fair, where elegance, beauty, and exclusive gifts blossom in harmony.
Learn More
For further information about Viaggio Blu and its creations, visit the official brand site at
Java Corporation. Stay connected with all our brands, which include
Lautreamont,
Essence Lautreamont, and more longstanding favorites offered through
Java Corporation.