CoachHub's AI Coach AIMY™ Wins Innovation Award at HR Technology Awards

CoachHub's AIMY™ Triumphs at the HR Technology Awards

On August 7, 2025, CoachHub, a global leader in digital coaching based in Berlin, Germany, announced that its AI coach, AIMY™, has won the prestigious Innovation Award at the 10th HR Technology Awards. This marks CoachHub's second consecutive win, following the Overseas Business Special Award in 2023.

Understanding the HR Technology Awards

The HR Technology Awards, established in 2016, aim to honor outstanding efforts in Japan's HR technology sector, recognizing exceptional contributions in data analytics and technology utilization in human resources. The evaluation criteria encompass:

- Technological Capability: How technology is leveraged.
- Innovation: Initiatives that drive transformation in companies.
- Contribution to Management: Support in enhancing management capabilities.
- Productivity Improvement: Focus on employee utilization and efficiency.
- Strategic Approach: Being strategically oriented.
- Social Impact: Creating substantial societal effects.

AIMY™: Revolutionizing Access to Coaching

AIMY™ received this award for its groundbreaking approach to making high-quality coaching accessible to all employees, not just executives and management. The AI coach is available 24/7, providing support through text and voice interaction. AIMY™ assists individuals in achieving their goals, addressing everyday work challenges, and practicing communication skills. Its design, supported by scientific evidence, promotes personal growth for those who previously lacked access to coaching, fostering employee engagement, productivity boost, and resilience within the organizational culture.

Matti Niebelschütz, CEO and co-founder of CoachHub, expressed gratitude for receiving the award, stating, "We feel honored to receive this prestigious award. Our commitment has been to evolve digital coaching systems, allowing a broader segment of employees to benefit from coaching, not just the upper 20% of a company’s talent pool. AIMY™ is more than just generative AI; it is designed with ethical considerations and scientific validation, acting as a reliable partner to maximize human potential. In today’s rapidly changing business environment, a company’s competitiveness hinges on how well every employee can autonomously learn and adapt. AIMY™ plays a critical role in facilitating 'individual growth' throughout the organization. CoachHub will continue to lead the next generation of talent development, blending human and technological aspects for sustainable organizational growth."

Features of AIMY™

AIMY™ is an AI coach that operates around the clock, utilizing text and voice conversations to tailor coaching to the unique needs of each employee through three core functionalities:

- Goal Setting: Facilitates alignment between individual and organizational objectives, supporting action plan development and progress tracking, thereby enhancing ownership and contribution to results.
- Situational Coaching: Provides real-time support for everyday problem-solving and decision-making, improving adaptability and problem-solving skills.
- Role-Playing: Safely trains essential business communication skills through interaction with AI, boosting confidence and teamwork.

Backed by scientific research and ethically designed AI systems, AIMY™ promotes skill development for those previously unable to receive coaching, contributing to employee engagement, productivity increases, and a culture resilient to change.

A Global Reach

AIMY™ supports multiple languages, including English, German, French, Spanish, and Italian, facilitating rapid global deployment. Currently available worldwide, including Japan, further language support, including Japanese, is planned.

About CoachHub

CoachHub is a global digital coaching platform, crafting personalized, measurable, and scalable coaching programs tailored for organizations. Home to a global coaching team of 3,500 certified business coaches across 90 countries, CoachHub delivers coaching sessions in over 80 languages. With innovative programs rooted in proprietary scientific research and development, CoachHub is a leading force in the industry, supported by top-tier investors such as Sofina, SoftBank Vision Fund 2, Molten Ventures, Speedinvest, HV Capital, and Partech. The company is dedicated to fostering a sustainable and environmentally friendly future.