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Jones Soda and Crayola's Creative Collaboration

In an exciting partnership that amplifies nostalgia while celebrating creativity, Jones Soda Co. has collaborated with Crayola to introduce a unique multi-pack that brings back some of Crayola's beloved retired crayon colors. This intriguing endeavor will appeal to children and adults, bringing nostalgic joy to anyone who remembers the bright, playful colors of their childhood.

A Vibrant Back-to-School Launch

Scheduled for release in time for back-to-school shopping, the special pack will mirror the iconic Crayola box and features twelve drinks in total, featuring flavors crafted with pure cane sugar. Each flavor has been paired with a corresponding Crayola crayon color, creating a vibrant connection between the two brands. For example, look out for flavors like Berry Lemonade, paired with Blizzard Blue, and Orange Cream, linked with Orange Red. Each flavor comes with custom labels celebrating both Jones Soda's creativity and Crayola's imaginative legacy.

As part of this promotion, consumers will also receive a box of crayons featuring eight returning colors, which includes not only the popular selections but also two additional shades—Raw Umber and Lemon Yellow. It's a full sensory experience that couples retro charm with modern flavors.

The Inspired Partnership

The root of this collaboration stems from Crayola’s recent initiative to reintroduce select retired crayon colors for a limited period—a monumental move in the company's storied 122-year history. This relaunch began in March, coinciding with International Colour Day, engaging the public in creative festivities that celebrate the joy of color.

Jones Soda's CEO, Scott Harvey, emphasized how this partnership aligns perfectly with Jones’ brand ethos—full of color, creativity, and fun. He noted the strategic importance of collaboration with companies like Crayola for expanding the visibility of Jones products, particularly in retail spaces geared toward educational supplies and youth-oriented markets.

“Once we learned about Crayola’s initiative, it felt like a match made in heaven for our vibrant soda flavors,” said Harvey. “The visually appealing Crayola-style packaging will not only attract attention but also appeal to a new generation of consumers who may not yet be familiar with our products.”

Celebrating Color and Individuality

Crayola’s Chief Marketing Officer, Victoria Lozano, shared her enthusiasm about this collaboration, pointing out the significance of color in our lives, especially as a way to connect with our past. “This campaign represents one of our most extensive celebrations of color and creativity,” Lozano stated. She added that the collaboration serves as an unexpected yet enjoyable way to create a collectible product that resonates with fans of both brands.

Moreover, Crayola has planned additional surprises throughout the year, coinciding with key seasonal moments like back-to-school and holidays, ensuring excitement remains high.

The Future of Creativity and Flavor

With this new partnership, Jones Soda and Crayola are poised to enhance their brand visibility while introducing unique products that draw on the nostalgic values held by their audiences. By merging the joys of unique flavors with the cherished colors of Crayola, they aim for consumers to not only enjoy the products but to celebrate their own creativity during their daily lives.

Expect to see this vibrant collection hitting national retailers throughout 2025, with offerings ranging from crayons to various other Crayola products. This collab stands as a testament to how brands can work together to make everyday moments a little more special and colorful.

For more details about Jones Soda and their exciting range of flavors, visit Jones Soda's Official Website.