#Japan #Tokyo #LINE Yahoo #Yahoo JAPAN #Product Listings

LINE Yahoo Transitions to Free Product Listings

In a significant move, LINE Yahoo Corporation has announced that it is making its previously fee-based service, Yahoo! JAPAN Product Listings (known as 商品情報掲載), available free of charge for merchants looking to sell products. This initiative aims to provide sellers with broader opportunities to promote their products to users of Yahoo! Search, thereby enhancing visibility in a competitive marketplace.

Expansion of Opportunities for Businesses

The transition to a free product listing model represents a shift from the previous performance-based charging system (CPA billing), which charged sellers for successful leads. By removing these costs, LINE Yahoo expects to increase the number of product listings available, making it easier for consumers to compare options and elevate their search experience.

Starting from December 2023, the service will enable businesses to showcase their products directly in the commerce search module of Yahoo! Search. Users searching for item names or model numbers will see the relevant product recommendations highlighted, significantly boosting discoverability.

Importance of Product Listings

The key benefit of Yahoo! JAPAN Product Listings is its ability to allow users to compare products from various brands and online stores seamlessly. With just a few clicks, they can navigate from the search results directly to product details and purchasing pages. This not only streamlines the buying process but also strengthens the conversion funnel for merchants.

The product listing space can be recognized in search results by prompts such as “Recommended Rankings for [product name or category].” This feature ensures that users have immediate access to multiple options, enhancing informed purchasing decisions.

Details of the Service Changes

The following are key points concerning the new service structure:

• - Service Affected: Yahoo! JAPAN Product Listings (商品情報掲載)
• - Change in Charges:

- The service will transition from a performance charge model to a completely free offering.
- Starting from the effective date, even when products are purchased via listings, no fees will apply.

It is important to note that certain conditions must be met to utilize the Product Listings service. Interested merchants should refer to detailed information available online. Creating accounts with Yahoo! Advertising and LINE Merchant System is also mandatory to access the service.

Continued Marketing Solutions and Commitment

LINE Yahoo is committed to its mission of creating a “WOW” lifestyle platform that delivers surprises in daily life. As part of this mission, the company endeavors to contribute to client businesses through a wide range of marketing solutions while providing valuable information that enhances user experience.

Additionally, businesses interested in utilizing Search Linked Shopping Ads (SSA) must have their products listed through the Product Listings service. The SSA will still incur advertising charges, ensuring that sellers who wish to maximize their advertising potential can do so while benefiting from a broader audience reach.

In conclusion, the shift to free product listings by LINE Yahoo signifies a robust opportunity for merchants to enhance their visibility and drive consumer engagement on Yahoo! Search. As users can now more easily discover and compare various products, this initiative is expected to redefine the online shopping landscape in Japan.