#Japan #Tokyo #Mobility #Geofla #Ekitan

Introduction

The Japanese companies Geofla Inc. and Ekitan Inc. have recently entered into a partnership agreement effective from June 13, 2025. This collaboration primarily aims at enhancing local community vitality and providing improved mobility experiences for users across Japan.

Geofla, headquartered in Tokyo, is led by CEO Yuichi Ozaki, and focuses on revitalizing physical spaces through innovative products. On the other hand, Ekitan, also based in Tokyo and managed by Naoyuki Kaneda, is renowned for its transit guide services through platforms like Ekitan.com and the Ekitan app, catering to approximately 12 million monthly users.

The Objectives of the Partnership

Through this strategic alliance, both companies plan to leverage each other's digital assets, user bases, and mobility data. Their goal is to create a new value proposition aimed at generating new consumption patterns tied to movement, shopping, and local engagement.

The partnership will focus on developing a collaborative business model that allows users nationwide to benefit from enhanced mobility experiences while simultaneously supporting local businesses.

Key Initiatives

The collaboration will center around the following initiatives:

1. ID Linking and Mutual Customer Referral Between Apps: By integrating the data and functionalities of the Ekitan app with Geofla’s loyalty application, Plally, both companies will encourage users to engage more in activities such as shopping and navigating through points and promotional campaigns.

2. Advertising and Promotion Collaboration: Through shared advertising spaces on both platforms, they will implement a revenue-sharing model that encourages businesses to promote their services while benefiting from cross-promotion.

3. Enhanced Digital Promotion Features: This initiative will include launching features such as instant win games and stamp rallies intended to stimulate visits and purchases at local retail, food, and tourism businesses.

4. Exploration of a Paid Membership System: Both Geofla and Ekitan will explore the potential for a premium service offering, sharing ideas to design a potential membership system that can benefit loyal customers.

Future Outlook

The partnership is strategically focused on bridging local businesses and consumers through mobility, creating a robust marketing platform that connects various industries across Japan. As both companies commit to gradually rolling out these initiatives, they will also discuss the potential for capital collaborations to establish a more profound cooperative structure.

Company Profiles

• - Geofla Inc.

Location: Marunouchi Park Building, 2-6-1 Marunouchi, Chiyoda, Tokyo
CEO: Yuichi Ozaki
Business Focus: Planning and development of products that activate human flow in physical spaces, with a commitment to local revitalization.
Website: Geofla Official Site

• - Ekitan Inc.

Location: JPR Kojimachi Building, 5-4 Kojimachi, Chiyoda, Tokyo
CEO: Naoyuki Kaneda
Business Focus: Provides transit guide services and regional DX/MaaS solutions.
Website: Ekitan Official Site

In conclusion, the alliance between Geofla and Ekitan represents an exciting development in the pursuit of making Japan’s local communities dynamic and enhancing overall mobility experiences for all users. Both firms are committed to an ongoing dialogue to deepen their collaboration and explore further strategic opportunities.