#Paris #France #Haier #Roland-Garros #Clay Court Open

Haier Revolutionizes Youth Tennis Interaction at Roland-Garros 2026

In a significant move to enhance youth engagement and fan interaction at one of the world's premier tennis tournaments, Haier has organized a series of exciting events at Roland-Garros 2026. Celebrated as the leading global home appliance brand for 17 consecutive years, Haier hosted the Haier Fans Club on June 2 at La Faisanderie, Stade Français, Paris, bringing together enthusiastic supporters and junior tennis players alike.

The event showcased the Haier Clay Court Open, a junior tennis tournament aimed at the best players aged 12 to 15 in the Paris region. This engaging competition not only presented young athletes with a chance to battle it out on the clay courts but also earned them coveted tickets to the Roland-Garros finals. Top performances were delivered by the promising talents Victor de Bure and Victoria Andrieu, who each secured victory in their singles matches, showcasing the level of skill and passion among the next generation of tennis stars. "The Haier Clay Court Open offers our best junior players a competitive day on clay, complete with tickets to the Roland-Garros final. It's a simple yet significant reward that sets the standards for all our sports partnerships," stated Wang Meiyan, Vice President and Brand Director of Haier Group.

Indicating the depth of Haier’s commitment to its partnership with Roland-Garros, the Haier Fans Club has emerged as a vital element of the tournament's atmosphere. Located at Place de la Concorde, the club extends the spirit of the tournament to fans throughout the city, providing unique experiences that transcend mere branding.

Throughout Roland-Garros 2026, Haier will showcase a flagship range of smart home appliances at the tournament site, which includes refrigerators, wine cellars, dishwashers, laundry centers, and intelligent kitchen devices. These premier products signify the latest innovations from Haier, allowing attendees to experience firsthand the versatility and convenience offered by the brand's comprehensive product line.

In addition, Haier has created a global pop-up installation on Place de la Concorde, featuring a world photography exhibit capturing the spirit of Haier supporter communities worldwide. By paralleling its tennis partnership with its sponsorships of notable football clubs like Paris Saint-Germain and Liverpool FC, Haier offers football-themed interactive experiences, seamlessly linking its prowess in both sports within the heart of Paris.

To brands, sports serve as a powerful platform for genuine consumer engagement and building emotional connections. Haier’s marketing philosophy leverages universal values of excellence, perseverance, and human potential to create authentic links that elevate branding experiences beyond traditional marketing methods. This core philosophy drives Haier's long-term sports marketing strategy.

For over two decades, Haier has diligently built a diversified multi-sport engagement ecosystem covering basketball, tennis, football, badminton, cricket, motorsports, hockey, volleyball, and more. By forming strategic alliances with major events, implementing impactful brand activations, and launching sustainable community initiatives, Haier has fostered authentic and profound relationships with consumers both globally and locally.

By aligning its brand with the spirit of competition and success, Haier reinforces its position as an avant-garde lifestyle brand focused on performance, resonating particularly with consumers pursuing excellence in every aspect of their lives.

Discover more exciting sports events organized by Haier at Haier's official page.

About Haier Group

Founded in 1984, Haier Group is a leading global provider of solutions for a better life and digital transformation, striving for "More Creation, More Opportunities." With ten R&D centers, 35 industrial parks, and 173 manufacturing centers, the company achieved a global revenue of USD 59.8 billion in 2025. For eight consecutive years, Haier has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands and has held the top position in the Euromonitor Global Major Appliances Brand ranking for 17 consecutive years.