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Velo and McLaren Team's Global Competition for Fans

The dynamic collaboration between Velo and the McLaren Mastercard Formula 1® Team has just kicked off an exciting global competition designed to turn fans' wildest motorsport dreams into reality. This initiative, part of the ever-popular Live Your Fandom campaign, is making a much-anticipated return in 2026, and is set to deliver unique and unparalleled experiences for motorsport enthusiasts throughout the latter part of the current F1 season.

From just a few days ago, adult fans have been given the green light to share their most imaginative, original dream experiences, with the promise that Velo and McLaren will strive to bring those dreams to life as the season unfolds. Fans can anticipate opportunities to participate in unforgettable experiences that they have created with their own creativity and passion for motorsport.

Dream Big with Velo and McLaren

Imagine spending a magical night at the McLaren Technology Centre surrounded by legendary cars, designing your own bespoke merchandise, or even enjoying dinner with Zak Brown, the CEO of the McLaren Mastercard Formula 1® Team! This year's competition encourages fans to not hold back, promising that no idea is too grand to be considered. It aims to capture the true essence of fandom by placing fans at the center of the action.

The launch of this thrilling campaign featured a short yet impactful film starring McLaren drivers Lando Norris and Oscar Piastri. Their enthusiastic call to action encourages fans to think outside the box, dream boldly, and share their most daring ideas. The film is sprinkled with clever nods to classic Formula 1 moments and inside jokes, making it relatable and even more exciting for fans.

Throughout the season, select fan experiences will be brought to life, supplemented by additional surprises for the dedicated motorsport community. Lou McEwen, Chief Marketing Officer at McLaren Racing, expressed the significance of the campaign, stating, "Our fans are the lifeblood of McLaren Racing, and we're consistently looking for innovative ways to engage and connect with them. The feedback from last year's Live Your Fandom initiative was overwhelmingly positive, and we are thrilled to continue this tradition, offering once-in-a-lifetime experiences for our devoted followers."

Malky Brown, Global Head of Partnerships & Content at BAT, echoed this sentiment, stating, "This initiative allows fans to take the wheel—it's about celebrating their distinctiveness and creativity. Tell us about your wildest McLaren dream on social media, and we may bring it to life!"

Celebrating Individuality in Motorsport

Velo and McLaren are championing the spirit of individual expression, passion, and creativity within motorsport. This competition is not only about fans showcasing their imaginations, but also about connecting on a deeper level with the sport and those who make it what it is.

Fans who want to be a part of this unique opportunity can share their dream experiences by commenting on the launch film post on Velo's Instagram page. Additionally, enthusiasts can visit the official McLaren Racing website to learn more about the Live Your Fandom campaign and how to participate in this groundbreaking initiative.

With this collaboration, Velo and McLaren are setting a new standard for fan engagement, ensuring that the voices and dreams of motorsport fans are heard and celebrated as never before. Buckle up, as the journey to making dreams come true is just beginning!