#Japan #Tokyo #Cerespo #Nippon Sport University #Sports Arena

Cerespo Teams Up with Nippon Sport University for Arena Naming Rights

Recently, Cerespo, a renowned event production company based in Toshima, Tokyo, has made a significant leap in the world of sports by securing naming rights for the main arena at Nippon Sport University, located in Setagaya, Tokyo. The arena, which will be officially named Cerespo Arena, is slated to commence operations under this new identity starting in July 2026, with the agreement running until March 2029.

The main arena serves multiple purposes, including hosting the practices of the university's basketball and volleyball teams, making it a multi-functional space that accommodates a variety of sports. Through this naming rights agreement, Cerespo aims to cultivate a deeper collaboration with Nippon Sport University, contributing to a supportive environment that enhances student learning and growth. As students engage with the Cerespo Arena, the hope is that the name will become a beloved part of their university experience.

Facility Overview

• - Facility: Nippon Sport University Tokyo, Setagaya Campus Main Arena
• - New Name: Cerespo Arena
• - Contract Duration: July 2026 - March 2029

Comments from University Officials

Mr. Imamura, Executive Director of Nippon Sport University, expressed enthusiasm regarding the partnership. He stated, “We are thrilled to welcome Cerespo as our partner in this naming rights agreement. It’s important to honor the long-standing history of the ‘Main Arena’ at our institution while also introducing the student-friendly name ‘Cerespo Arena.’ We sincerely appreciate the thoughtfulness in this transition, and we anticipate that this venue will enable many students who will lead the future of sports to thrive and bring more vibrancy to our university.”

On the other side, Mr. Ikuta, the Executive Director of Cerespo, remarked on the honor of participating in this venture. “It brings us great joy to collaborate with Nippon Sport University in this naming rights initiative. We hope that Cerespo Arena becomes a place where students can experience new learnings, forge connections, and face new challenges. It would be gratifying to see this partnership inspire interest in our company and the events industry among students. We are committed to furthering cooperation with the university to nurture the next generation of talent and promote sports.”

Company Overview

• - Company Name: Cerespo, Inc.
• - President: Go Tashiro
• - Founded: July 21, 1977
• - Capital: 1.37067 billion yen
• - Headquarters: 1-21-5 Kita-Otsuka, Toshima, Tokyo 170-0004
• - Website: Cerespo

Through this partnership, both Cerespo and Nippon Sport University are poised to foster a dynamic environment that encourages innovation, teamwork, and the development of future sports leaders. This collaboration is more than just a naming rights agreement; it's a commitment to enhance student experiences and promote a vibrant athletic culture.