#Japan #Tokyo #Sustainable Products #Caption by Hyatt #Estech

The World’s First Paper Toothbrush at Caption by Hyatt Tokyo

In an innovative move towards sustainability, the newly launched Caption by Hyatt Tokyo, located in the historical Nihonbashi Kabutocho area, has made headlines by introducing the world's first paper toothbrush produced by Estech Co., Ltd.. This exciting development marks a significant step in the hospitality industry's commitment to eco-friendliness, aligning perfectly with modern travelers' growing demand for sustainable solutions.

Opened on October 7, 2025, the hotel strives not only to offer luxurious accommodations but also to prioritize sustainability. With an impressive DBJ Green Building certification (pre-certification), Caption by Hyatt Tokyo aims to provide an environmentally conscious experience while ensuring guest comfort. The incorporation of Estech's paper toothbrush into their amenities is a notable example of this commitment, demonstrating that luxury and sustainability can go hand-in-hand.

Estech’s Groundbreaking Development

Estech is known for its innovative products and has proudly developed the first-ever toothbrush made entirely from paper. Here are some of the toothbrush's key features:

• - 100% Japanese FSC® Certified Paper: The toothbrush's handle and outer packaging are crafted from domestically sourced paper that meets the standards set forth by the Forest Stewardship Council (FSC).
• - Plant-based Bristles: The bristle part uses plant-derived resin, minimizing environmental impact while providing an effective cleaning tool.
• - Reusable Design: This versatile toothbrush is designed to be used approximately four times, serving as a practical alternative to disposable plastic toothbrushes.
• - Compostable Option: Reflecting its eco-friendly ethos, the toothbrush is designed to reduce environmental impact even after disposal.

The implementation of this product is not limited to Hyatt; Estech's paper toothbrush has also been adopted by various organizations, including Japan Airlines and the Marriott Group, emphasizing a wider shift towards sustainable practices in the hospitality and travel sectors.

A Vision for Sustainability

Masakazu Yamada, the General Manager of Caption by Hyatt Tokyo, highlights the hotel’s unique positioning within Tokyo’s financial district. He emphasizes that sustainability was a key factor in selecting amenities for the hotel. Yamada notes, “We want to be recognized as a hub that connects people and the city while making it clear to our guests that we are devoted to sustainability.” His team evaluated several materials before concluding that paper is the most transparent choice, directly communicating the hotel's environmental commitment to their customers.

With the incorporation of Estech’s paper products, the hotel provides a tactile and visible sign of its dedication to sustainable practices.

Innovation with Estech

Estech’s CSO, Ryo Omura, expressed pride in the acceptance of their paper toothbrush by Caption by Hyatt Tokyo, stating, “The development of the world's first paper toothbrush is just the beginning for us. We are honored to see sustainable practices gain traction in Japan.” The company is poised to expand globally, addressing the rising demand for sustainable products in markets like Europe and North America, where conscientious consumerism is on the rise.

Notably, Estech is actively working towards a future where their innovations will redefine industry standards and make sustainable choices the norm. Their ongoing collaboration across sectors showcases their commitment to crafting solutions tailored to various needs, from small to large scale.

Estech in Action: Beyond Toothbrushes

Estech's vision extends beyond toothbrushes; they have introduced paper cutlery at health-focused eateries, such as Acai Kobo in Itabashi, integrating sustainability into the dining experience. Owner Kyohhei Yamaguchi believes that “health and sustainability are inseparable themes.” By adopting paper utensils made from FSC-certified materials, they ensure customer safety while also being environmentally responsible.

The company is setting new benchmarks for sustainability by providing paper cutlery that matches the durability of plastic options, all while maintaining an eco-friendly profile.

About Estech

Founded in Wako City, Saitama Prefecture, Estech is dedicated to the development and manufacturing of sustainable paper products that serve as alternatives to disposable plastics and other materials. Their commitment to innovation has established them as leaders in the transition towards a plastic-free era. With a strong focus on customer safety, quality, and sustainability, Estech aims to continue making strides in improving our environmental futures through novel solutions.

For more information on Estech and their products, visit their official website or contact the company directly.

Feel free to explore Caption by Hyatt Tokyo and experience their environmentally conscious hospitality with the assurance of sustainability at its heart.