Lumission's 'Five Good' Management Model Seeks Trademark Registration in Japan

The Trademark Application of Lumission's 'Five Good' Management Model

Lumission Co., Ltd., located in Minato City, Tokyo, has made a significant step by applying for the trademark of its innovative management model known as '5方良し' or 'Five Good Management'. This model encompasses five essential aspects: the company, employees, customers, society, and future generations, proposing a framework where all parties benefit simultaneously.

Overview of the Management Model

The name 'Five Good' references an evolved form of the Edo period's 'Three Beneficial' concept. The model asserts that for a company to thrive sustainably, it should base its decision-making on three pillars: ethicality, growth, and sustainability. Lumission's trademark application is part of their initiative to systematize a new Japanese management philosophy aimed at preserving it for future generations.

Background: The Need for a Common Language in Decision Making

In today's rapidly changing business environment, the average lifespan of small and medium-sized enterprises (SMEs) in Japan is approximately 23.6 years. Various challenges, including diversified value systems, recruitment difficulties, rising turnover rates, the significance of social credibility, and the scarcity of management assets for future generations, are complicating matters. These issues stem primarily from a lack of shared criteria for decision-making.

The 'Five Good Management' model establishes clear criteria that ensure the interests of the company, employees, customers, society, and future generations are all taken into account, creating a common language for long-term organizational prosperity.

What Does 'Five Good' Management Entail?

- Company Good: Focuses on profit structure, business continuity, and brand strength.
- Employee Good: Emphasizes workplace satisfaction, psychological safety, and growth opportunities.
- Customer Good: Prioritizes problem-solving, experiential value, and strong trust.
- Society Good: Advocates for value creation for the community and the enhancement of industrial culture.
- Future Good: Aims to create sustainable systems that preserve education and technological inheritance for future generations.

For more details on the model, you can visit Lumission's website and access various media articles that elaborate on its principles and applications.

Purpose of Trademark Application

The trademark application for 'Five Good' serves three main objectives:
1. To systematize an evolved model of Japanese-style management, updating 'Three Good' into a sustainable management philosophy.
2. To popularize the decision-making criteria among various fields such as principles, recruitment, organization building, product creation, and future strategies.
3. To safeguard the brand for international expansion by promoting this Japanese management philosophy on the global market and protecting it as a cultural asset.

Efforts to Promote 'Five Good' Management

- Seminars: Offering free seminars that comprehensively explain principles, human resources, organization, and future strategies. You can check the schedule here.
- CEO Representation Service: This service visualizes the CEO's values, enhancing the reproducibility of decision-making. Register for free here.
- Media: Various articles detailing principles, culture, human resources, recruitment, and management foundations are available here.

Future Ambitions

Looking ahead, Lumission plans to establish a model for SME adoption, launch a nationwide community for business leaders, standardize its practices in preparation for an IPO, unify decision-making frameworks across 4 million domestic entities, and expand into Asian countries and beyond.

For a glimpse into Lumission's vision, visit their vision page.