#Japan #Tokyo #San-X #Rilakkuma #Sumikko Gurashi

Discover the Whimsical World of San-X: New Releases This August

San-X Co., headquartered in Chiyoda, Tokyo, is set to delight fans as it announces an array of charming new products featuring beloved characters such as Sumikko Gurashi and Rilakkuma. This exciting launch is anticipated in early August 2025 and will be available at retail stores and online shops across the country.

New Product Highlights

The fresh lineup includes a variety of adorable items that will surely capture the hearts of fans. Here’s a sneak peek at what to expect:

• - Chocolate-inspired Keychains featuring Rilakkuma and Sumikko Gurashi, priced at 858 yen (tax included). These cute accessories will make you want to collect them all!
• - Sticker Bits available for 528 yen (tax included). These delightful stickers come in various character designs, perfect for decorating your belongings.
• - Flexible Seal Binders priced at 990 yen (tax included), made with soft, transparent PVC, including 10 sticker sheets to store your treasures.
• - Sticker Notebooks for 660 yen (tax included), featuring a holographic cover and 20 colorful pages, along with a 6-hole sticker notebook for just 418 yen (tax included), designed to be compatible with the flexible seal binder.

With these vibrant and whimsical products, fans will have a chance to express their love for their favorite characters in a fun way!

A Broader Look at San-X's Charming Characters

San-X has been a pioneer in creating original characters, boasting over 1,000 unique designs including favorites like Rilakkuma, Sumikko Gurashi, and Tarepanda. Each character embodies a quirky charm that resonates with audiences, offering playful yet soothing traits that make them relatable. The brand has cultivated a strong global presence through merchandise, licensing, various events, and promotional campaigns.

The characters are not just visually appealing; they often bring smiles and warmth with their unique, slightly offbeat themes that resonate deeply with fans of all ages. Their creative products allow fans to incorporate these whimsical figures into their daily lives, and the upcoming release further amplifies this connection.

Conclusion

Stay tuned for the official launch in August 2025, and visit the San-X Official Blog for detailed product information. Don’t miss out on the opportunity to add these new treasures to your collection. Explore the charm of San-X’s characters and let their delightful products brighten your day!

For more browsing options, check out the San-X Online Shop or view the Shop List. Prepare yourself for a world of cuteness!

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