Creating a Proud Workforce: Insights from Imajina's Branding Seminar in Osaka

On April 9, 2025, Imajina, Inc. hosted a significant branding seminar aimed at executives in Osaka's Umeda district. This event came at a timely moment as businesses entered the new fiscal year, and it attracted a diverse audience of executives and human resource leaders primarily from Kansai-based companies eager to discuss employee retention and organizational vitality.

Understanding Employee Turnover

According to the Ministry of Health, Labour and Welfare's survey, around 30% of new graduates leave their jobs within three years. This high turnover rate can be attributed to several factors, including gaps between expectations and reality, a lack of emotional connection to the organization, and insufficient support from management. Within the seminar's agenda, discussions revolved around understanding these core issues of workforce disengagement and pinpointing the pivotal roles that management plays in addressing them.

Key Topics from the Seminar

Talent as Organizational Assets

In an increasingly automated and AI-driven era, the unique value of human talent is becoming even more crucial. The seminar emphasized that organizations thrive through their people, who drive cultural growth. One of the primary takeaways was the importance of embedding corporate philosophy as the foundation of an organization’s culture.

The Communication Power of Management

Management's ability to communicate effectively serves as a bridge that connects corporate values with the workforce. Leaders are tasked with thoroughly understanding these values and embodying them to inspire young employees. This engagement fosters a deeper connection, encouraging retention and commitment to the organization.

Embracing a Growth Mindset

In today’s rapidly changing market environment, adhering to a fixed mindset based on past successes becomes a hindrance. The seminar spoke to the necessity of cultivating a growth mindset: one that embraces challenges without fear of failure. This shift has profound implications for both individuals and organizations, highlighting the need for continuous learning and adaptation.

Participant Feedback

The responses from attendees, including CEOs and human resources leaders, reflected the seminar’s deep impact:

- One participant remarked, "The message about the importance of communicating values truly resonated with me. I want my team to hear this too!"
- Another noted the desire to move beyond a fixed mindset as a manager, expressing interest in implementing these concepts in their corporate training.

Future Outlook

Imajina plans to continue hosting seminars nationwide that focus on corporate philosophy and talent strategy. For the latest updates, participants are encouraged to check the official website. The next Osaka seminar is scheduled for May 20, 2025, from 14:00 to 15:30 at the Bliese Tower, 8th floor, located in Umeda, Osaka. The session will be led by Yoshiki Sekino, President of Imajina, and is free for attendees, particularly targeting individuals genuinely committed to addressing organizational challenges.

Bonus for Attendees

Participants at the seminar will receive the opportunity for a 30-minute free consultation with Imajina consultants. The consultations will cover various themes related to:
1. Recruitment challenges
2. Structural and systemic issues
3. Training and education strategies
4. Public relations and communication

About the Speaker

Yoshiki Sekino, President of Imajina, founded the company after recognizing the importance of effective employee education in maximizing potential during his time in the United States. Since moving back to Japan in 2006, he has supported over 2,900 companies by emphasizing the necessity of fostering and retaining talent. His focus on enhancing the role of management in cultural building remains a cornerstone of his philosophy. Moreover, he has authored several publications, including the popular series, "The Power of Management," which has sold over 560,000 copies, reflecting his commitment to enlightening leaders on the significance of engaging with their teams.