#United States #Chicago #Chrysler #Alfa Romeo #Chris Feuell

Chris Feuell Honored at 2026 Chicago Auto Show

On February 6, 2026, Chris Feuell, who holds the esteemed position of CEO at Chrysler and is also the head of Alfa Romeo North America, received the notable What Drives Her Trailblazer Award. This recognition was presented to her during the media preview of the 2026 Chicago Auto Show, a significant event in the automotive calendar.

The What Drives Her Trailblazer Award is an initiative led by the Chicago Auto Show in collaboration with A Girls Guide to Cars. This award, now in its ninth year, is designed to recognize and celebrate influential women who are making impactful changes within the automotive industry.

In a statement by Jennifer Morand, the general manager of the Chicago Auto Show, Feuell is hailed as a quintessential trailblazer in today's automotive landscape. She is commended not only for her leadership of two historic brands but also for her commitment to supporting and uplifting other women. Morand stated, "Chris not only leads two historic brands, but she also makes a point to show up for other women, sharing her experience, supporting meaningful dialogue, and helping open doors for the next generation." This sentiment reflects the essence of the award, which emphasizes empowerment and breaking barriers within the industry.

Having been appointed as the CEO of Chrysler in September 2021 and later taking on the responsibility for Alfa Romeo North America in December 2024, Feuell boasts an impressive background in the automotive sector. Her leadership journey has been marked by her efforts to advocate for women in an industry that has historically been male-dominated.

In her acceptance speech, Feuell expressed her gratitude for receiving the award, stating, "I am truly honored to receive the What Drives Her Trailblazer Award, and I am deeply humbled to be nominated by such amazing and accomplished leaders in our industry." Her words reflect her commitment to recognizing the contributions of women who are paving the way for future generations in the automotive field.

The award not only highlights Feuell's achievements but also signifies a broader recognition of women's roles in changing the landscape of the automotive industry. The What Drives Her initiative aims to honor women who empower others, break down barriers, and take on leadership roles typically regarded as unconventional.

In the automotive sector, women like Feuell and others being recognized through the What Drives Her award series are vital as they play an essential part in creating a more inclusive and diverse environment. Feuell's accomplishment follows that of her fellow Stellantis colleague, Audrey Moore, who was honored with the same award in 2025, further underscoring the company's commitment to promoting women in key positions.

Aside from the Trailblazer Award, the What Drives Her initiative also includes honors in other categories such as Automotive Ally, Best Retailer, and Best In Craft Automotive Media, acknowledging various facets of excellence in the industry.

The Chicago Auto Show, which has been a staple in the automotive exhibition world since 1901, serves as a perfect backdrop for such a significant award ceremony. Held at McCormick Place, the show, organized by the Chicago Automobile Trade Association, showcases a wide array of automotive advancements and celebrates innovation within the industry. This year's public show runs from February 7 to 16, drawing attention to the future of automobiles.

Feuell's recognition at the Chicago Auto Show not only celebrates her remarkable journey but also serves as a signal of the increasing recognition of women in the automotive industry.