#Japan #Shinjuku #e.m. jewelry #LOVE BY e.m. #PLAYFUL Event

Celebrate Creativity at the PLAYFUL Event by e.m.

From May 27 to June 2, 2026, the renowned jewelry brand e.m. will host a limited-time event called 'PLAYFUL' at the Isetan Shinjuku store in the Liberation Zone. This event will showcase a selection of whimsical motif jewelry, exclusive rings perfect for layering, and a fascinating array of colored stones that embody the spirit of playfulness. It marks the long-awaited return of the colorful and trendy LOVE BY e.m. collection, which has been absent from the store for nearly six months.

Highlights of the PLAYFUL Collection

The 'PLAYFUL' event will present a joyful assortment of jewelry adorned with beautifully crafted designs that are both iconic and innovative. Featured pieces include:

• - Pearl Pig Ring (Silver 925, Freshwater Pearl) - ¥85,800
• - Strawberry Earrings (Single, Silver 925, Plated) - ¥22,000
• - Skull & Ribbon Triple Ring (Silver 925, Cubic Zirconia, Plated) - ¥69,300
• - Ladybug Ear Cuff (Single, Silver 925, Plated) - ¥22,000
• - Pink Heart Ring (Silver 925, Cubic Zirconia, Plated) - ¥53,900
• - Heart Earrings (Single, Silver 925) - ¥18,700

All prices are inclusive of tax. The playful motif jewelry encourages not just a display of fashion but a sense of joy, with designs featuring hearts, ribbons, and the whimsical skulls that have become synonymous with e.m.'s aesthetic. Each piece is crafted to elicit smiles and invite interaction.

Layering for Unique Style

The versatility of rings in this collection allows for dynamic styling opportunities. By layering traditional rings with the newly designed pieces, customers can enjoy a fresh take on their jewelry options. For example, rings that can be stacked with crown-like decorations or layered for a more personalized expression are abundant in this event.

An Explosion of Color with Colored Stones

Playing with colors, e.m. presents a unique take on classic jewelry designs, transforming them into vibrant pieces utilizing colored stones. These additions enrich the texture of silver and enhance the jewelry's visual appeal through innovative settings that feature wobbling stones.

Colorful options, which will be available for custom order on specific dates during the event, include exquisite hues like ruby red, aquamarine, ivy green, and lavender.

The Love Behind LOVE BY e.m.

The 'LOVE BY e.m.' series returns to Isetan Shinjuku, offering a playful, pop-inspired selection that reflects the designer's current emotions and interpretations of love. This line captures the essence of various concepts of love—objects, people, landscapes, and words—without any limits. The series is made primarily from materials like brass and polyester resin, connecting with the theme of playfulness.

Event Details

• - Event Name: PLAYFUL by e.m.
• - Location: Isetan Shinjuku Main Building 2F, Liberation Zone
• - Dates: May 27 (Wed) - June 2 (Tue), 2026
• - Contact: 070-5464-3927
• - Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022

In this celebratory showcase, founder Eijiro Nakaya and designer Masayoshi Tobita express e.m.'s mission to create pieces that bring happiness across generations and cultures. The roots of the brand are grounded in the belief that tangible jewelry can evoke intangible feelings of joy. With e.m., creativity and craftsmanship intertwine to create meaningful experiences for jewelry enthusiasts everywhere.