#USA #Palm Beach #Loungewear #LAKE Pajamas

LAKE Expands its Retail Footprint with a New Boutique in Palm Beach

LAKE, a renowned name in the loungewear industry, is set to open a brand-new storefront in the luxurious Palm Beach, Florida. This boutique will officially welcome shoppers on November 14 and will serve as a significant addition to LAKE's retail expansion strategy, marking its third opening in 2025, following successful launches in Southampton and Charlotte.

Embracing Southern Heritage

The 1,400-square-foot store encapsulates LAKE's Southern roots, designed elegantly to evoke a sense of warmth and homeliness. Located at 313 ½ Worth Avenue on Via Bice, the new outlet aims to connect with both loyal customers and newcomers in one of the most historically rich and cherished retail destinations in the nation.

“We're thrilled to bring LAKE to Palm Beach,” expressed Anne Read Lattimore, Co-Founder of the brand. “It’s a location that captures our hearts with its stunning architecture and vibrant shopping scene.” Her sentiments were echoed by fellow Co-Founder, Cassandra Cannon, who added, “After a year of exciting growth, this opening aligns perfectly with the holiday season, allowing us to share LAKE’s signature softness with our customers.”

A Unique Shopping Experience

The Palm Beach location is set to offer an assortment of sleepwear for women, men, and children, all crafted from LAKE's crowd-pleasing materials like 100% Peruvian Pima Cotton and DreamModal. Beyond just a retail space, LAKE commits to providing a personal shopping experience, emphasizing attention to detail and genuine hospitality, that leaves customers feeling cherished.

The boutique will operate from Monday to Saturday, 11 a.m. to 6 p.m., and on Sundays from 12 p.m. to 5 p.m., making it a convenient stop for locals and visitors alike during the bustling holiday shopping season.

Building on a Legacy of Comfort

Founded in 2014 in Savannah, Georgia, LAKE has built its reputation on creating the most comfortable loungewear imaginable, starting from simple yet elegant designs. With a philosophy that celebrates fleeting but precious moments of comfort in everyday life, the brand has grown exponentially, now providing collections that range from sleepwear to casualwear as it continues to delight customers of all ages.

LAKE’s products are a favorite among celebrities and influencers, including Jennifer Garner and Cindy Crawford, who have embraced the brand for its quality and aesthetic appeal. As LAKE looks to the future, the Palm Beach location is not just an expansion; it’s a testament to LAKE's commitment to sharing comfort, warmth, and style with a wider audience.

Conclusion

With the opening of this new boutique, LAKE reaffirms its dedication to quality and customer experience. As the holiday season approaches, shoppers can look forward to finding the ideal gifts that embody softness, style, and a touch of Southern charm right in the heart of Palm Beach. Don’t miss the chance to explore LAKE’s offerings in person starting November 14—where comfort meets luxury.