Introducing Bebo: Japan's First Comprehensive Online Service for Constipation Self-Checks and OTC Medicine Purchases

Revolutionizing Constipation Care with Bebo

In an era where healthcare solutions are becoming increasingly digital, Mbox Inc. has proudly launched Bebo, Japan's first online service that integrates self-checks for constipation types along with the procurement of suitable over-the-counter (OTC) medicines. With over 476 million people in Japan experiencing constipation, predominantly women, the need for effective solutions has never been more pressing. Despite the rise in digital healthcare solutions, the current market for constipation medicines predominantly remains in physical stores, highlighting a significant opportunity for growth in the e-commerce sector.

Addressing a Growing Issue

Constipation is more than just a minor inconvenience; it affects approximately 50% of women, with the consequences deepening during periods of increased at-home living due to COVID-19. Many individuals, even with a high incidence of constipation, have reported feeling ill-equipped to manage their condition. Mbox's recent survey revealed that while many prioritize lifestyle changes like hydration and diet, only about 30% use branded medications specifically designed to alleviate symptoms. Furthermore, about 70% of those who do use these medications have experienced issues due to poor selection choices, predominantly linked to a lack of understanding of different constipation types, with only 17.3% identifying the various types correctly.

The clear demand for a more accessible, informative, and convenient solution led to the conception of Bebo, aimed specifically at helping users identify their constipation type and choose the best treatment options available through an online platform.

What is Bebo?

The name Bebo is derived from Better Bowel, reflecting its goal: to help users achieve better bowel health. Through an engaging self-assessment process involving a series of questions prepared by gastroenterology experts, users can gain insights into their constipation type. These results directly inform recommendations for appropriate OTC medications, which can be processed and purchased conveniently through the Bebo platform. All interactions adhere to medical principles, ensuring that users receive tailored care based on evidence and expertise.

Key Features of Bebo:

1. Self-Check for Constipation Types:
Users are guided through an interactive questionnaire developed by gastroenterologists. Resulting classifications—ranging from spastic constipation to drug-induced constipation—help users understand their condition and find suitable treatments tailored to their needs.

2. User-Friendly Online Access:
The service allows users to utilize consultations and purchase medications through a familiar eCommerce experience, notably via Rakuten, leading to seamless online acquisition.

3. Consultation Support:
Bebo provides a direct line for users to consult with registered pharmacists if they have further questions or require personalized assistance regarding their treatment options. This feature ensures that users can confidently pursue self-care without hesitation.

Expert Guidance

Bebo is backed by the expertise of Dr. Yuji Ino, a lecturer from Jichi Medical University, who emphasizes the need for correct self-diagnosis and treatment selection. Missteps in choosing laxatives can worsen conditions, making platforms like Bebo essential for empowering users with knowledge and proper resources to manage their constipation effectively.

Looking Ahead

Mbox plans to introduce its own line of medications by late 2025, focusing initially on magnesium oxide to enhance its offerings within the Bebo platform. Further enhancements to the shopping experience will enable users to find all necessary products within the site safely and securely, while robust monitoring features will empower users to track their progress over time.

About Mbox

Founded on the principle of innovating self-medication through technology, Mbox Inc. strives to merge healthcare with digital solutions. As the healthcare landscape rapidly shifts, Mbox aims to provide consumers with the proper tools to make informed decisions, helping them select and utilize medications effectively.

For more information, visit the official websites:

Disclaimer: Bebo is not a medical diagnosis tool. If unsure about your condition, consult a medical professional.