Hisense Honored with ESG Label by Dubai Chamber for Sustainability Commitment

Hisense Awarded the ESG Label by the Dubai Chamber of Commerce

Hisense Middle East recently received the esteemed Dubai Chamber of Commerce ESG Label, marking a significant achievement in its commitment to integrating Environmental, Social, and Governance (ESG) practices across its operations. This label is not merely a badge—it's a recognition of Hisense's ongoing strategy to promote sustainable growth while adhering to regional and global sustainability benchmarks.

The Dubai Chamber of Commerce established the ESG Label as a developmental framework aimed at assisting companies in evaluating and enhancing their ESG performance. It also serves as a motivational force for businesses across the UAE to adopt and excel in sustainable business practices.

Hisense's Commitment to Sustainability

Hisense has made notable strides in embedding sustainability into its business ethos. The company is at the forefront of environmentally friendly initiatives, focusing on reducing its ecological footprint while advancing social equality and governance across all levels. Notable efforts include transforming production facilities to adopt eco-friendly methods, creating energy-efficient products, and incorporating ESG principles into its overarching business strategy.

Within the Middle East context, Hisense is proactively pushing for low-emission practices as part of its long-term vision to build a legacy rooted in purpose and sustainability. The company undertook a thorough self-assessment as part of the ESG Label program in 2025, reflecting its earnest commitment to sustainable growth.

Jason Ou, President of Hisense Middle East and Africa, expressed pride in receiving the label, stating, "This endorsement reinforces our commitment to marrying innovation with responsibility. We believe that our focus on ESG is not merely a trendy concept but an essential business necessity that holds value for our customers, employees, partners, and the communities we serve."

Outstanding ESG Performance Metrics

Hisense is leading the industry on various ESG fronts. In its 2023 report, the company achieved a 14.36% reduction in carbon intensity, with emissions totaling 7,926.73 metric tons compared to the baseline year. The organization has set ambitious targets to further reduce carbon intensity by 40% by 2030 while aiming to integrate 50% of its suppliers within its emissions management system by 2025.

The products offered by Hisense in the UAE have been awarded 5-star certifications for energy and water efficiency, demonstrating the company’s ongoing commitment to resource optimization. Additionally, Hisense is actively working towards minimizing raw material consumption and enhancing the use of recycled and sustainable resources in its production processes.

Social and Governance Standards

From a social and governance perspective, Hisense Middle East prioritizes high employee satisfaction and equitable pay. The company fosters an inclusive workplace that adheres to rigorous standards regarding ethics, health and safety, data privacy, and fair competition. Furthermore, Hisense maintains high employee morale by ensuring a supportive work environment, which contributes to enhanced productivity and innovation.

Innovation Through Local R&D

To solidify its presence in the region, Hisense has established its dedicated Research and Development (R&D) Centre in Dubai. This facility plays an essential role in driving product innovation tailored to local market needs while relying on global expertise. The R&D efforts underscore Hisense's strategy of aligning quality products with local consumer demands.

A Vision for the Future

The recognition through the ESG Label epitomizes Hisense's mission to weave sustainability into the fabric of its operations while striving for a more responsible future. Emphasizing its guiding principle of "Technology for Good, Business for Good," the brand is dedicated to making a positive impact and fostering a sustainable future for everyone involved.

As a globally recognized leader in consumer electronics and home appliances, Hisense operates in over 160 countries. The company continues to innovate and adapt, meeting evolving consumer needs while holding itself accountable to sustainable practices that benefit future generations. To learn more about Hisense and its sustainability journey, visit Hisense Middle East.