#Germany #Düsseldorf #HSG Laser #Showroom

HSG Laser Unveils Expansive New Showroom in Düsseldorf

On November 10, 2026, HSG Laser proudly opened its latest European showroom in Düsseldorf, marking a notable milestone in its 20th anniversary. Spanning an impressive area of over 2,000 square meters, this new facility emphasizes the company's commitment to the European market, integrating five key functions: sales, regional operations, technical support, customer service, and spare parts and repair services. This expansion aims to enhance HSG's operational effectiveness, ensuring that clients across Europe receive prompt, tailored assistance.

The grand opening ceremony gathered distinguished guests, including representatives from the Chinese consulate in Düsseldorf, local city officials, and HSG's global and European leadership teams alongside business partners. Yong Yu, the Consul General of China in Düsseldorf, acknowledged that the consistent investments from Chinese firms into Germany help fortify bilateral trade relations. He expressed hope that the new showroom will serve as a bridge for continued industrial cooperation between China and Germany.

Christian Zaum, Deputy Mayor responsible for economic affairs in Düsseldorf, commented on HSG's investment as a testament to the city's attractiveness to international businesses, expressing optimism regarding the company's future growth and its positive impact on the local business community.

Shawn Wang, HSG Laser's Vice President and Head of Global Operations, reflected on the company's evolution from a follower to a leader in the industry. Wang stated, "Today, we are opening a new showroom to support the ongoing growth of our customers. Our presence in Europe continues to expand, and for us, this is just the beginning."

The showroom features HSG's advanced machine models, including the GT, R2 PRO, and the TL3 PRO, which made its European debut at this event. Live demonstrations showcased laser cutting, welding, and automation technologies, highlighting HSG's smart metalworking capabilities and integrated manufacturing solutions. Additionally, the facility will allow for sample production, application testing, and process validation.

Since entering the European market in 2018, HSG has been steadily enhancing its regional infrastructure. Notable expansions include a warehouse launched in Poland in 2023 and a substantial 10,000 square meter site established in Krefeld, Germany, in 2025. The Düsseldorf showroom serves to further bolster this network while embodying HSG's “Go Global, Link Local” philosophy.

About HSG Laser

Founded in 2006, HSG Laser specializes in smart equipment for metal processing and automated production solutions. With a presence in over 100 countries and regions, HSG has more than 30,000 customers and around 50,000 machines installed worldwide. The company is committed to expanding its global reach while strengthening local support for its clientele.