#United States #Boston #Sustainable Seafood #Mowi Salmon #Seafood Expo

Mowi's Impactful Participation at Seafood Expo North America 2025

Mowi CP of Americas is gearing up for a significant presence at the Seafood Expo North America (SENA) 2025, slated to take place from March 16 to 18 at the Boston Convention and Exhibition Center. As the largest seafood trade event in North America, this expo serves as a prime opportunity for Mowi to demonstrate its leadership in the aquaculture industry, emphasizing their commitment to sustainability and quality.

A Showcase of Innovation and Quality

At this year's event, Mowi will feature an expansive booth measuring over 1,500 square feet (#217), where the company's dedication to sustainable seafood practices will take center stage. With a mission encapsulated in their initiative "Leading the Blue Revolution," Mowi aims to encourage more people to consume sustainably sourced seafood. Attendees will be able to explore a range of Mowi's acclaimed products and cutting-edge capabilities.

Robert Clark, the Senior Director of Sales at Mowi CP of Americas, expressed enthusiasm for the event, stating, “We are thrilled to return to the Boston Seafood Expo this March with a fresh and exciting lineup of offerings.” This year also marks a special milestone—celebrating the fifth anniversary of the Mowi Salmon brand in the U.S. market.

New Products to Be Unveiled

At the expo, Mowi plans to introduce its new Mowi Signature Foodservice program, alongside an expanded selection of premium seafood products tailored to meet the evolving demands of U.S. consumers. Some highlights from Mowi’s showcased products include:

• - MOWI Atlantic Salmon Fresh, Never Frozen (skin-packed)
• - MOWI Atlantic Salmon Smoked
• - MOWI Atlantic Salmon Coated Breaded (skin-packed)
• - Ducktrap Smoked Seafood

By continuing to innovate, Mowi is poised to reinforce its reputation, especially as for the second consecutive year, their products have received validation from the Good Housekeeping Institute.

Unveiling Mowi's Innovations

The innovations featured at SENA 2025 will include:

• - MOWI Atlantic Salmon Single-Serve Portions - Fresh, ready-to-cook options designed for convenience.
• - Coated MOWI Atlantic Salmon Fjord Burgers - Easy to prepare and perfect for retail presentation.
• - Ducktrap Lightly Smoked Salmon - Convenient for quick meal preparations.

These exciting new offerings highlight Mowi's dedication to meeting consumer needs while pushing the boundaries of seafood innovation. Visitors will also have the chance to celebrate the five-year success of the MOWI brand since its launch in March 2020.

Special Booth Experiences

Mowi's booth won't just be about products; it will also offer special experiences including the unveiling of the 2025 MOWI Salmon TV and Edutainment Initiatives. Attendees will be introduced to new content creators collaborating with Mowi and can interact with hosts at the booth between 10:00 AM and 3:30 PM on March 16.

Meet Key Mowi Leaders

Visitors will have the opportunity to meet several key executives at the booth, including:

• - Joe Fidalgo, Managing Director, Mowi CP of Americas
• - Diana Dumet, Senior Director of Category and Marketing
• - Robert Clark, Senior Director of Sales

As recognized leaders in the seafood industry, these executives will discuss Mowi's advancements in processing facilities and product offerings, emphasizing their commitment to quality and sustainability.

Global Expertise and Future Growth

Mowi operates three advanced processing facilities across Florida, Texas, and Maine, allowing them to meet the growing demands of the fresh fish market efficiently. With a commitment to consistent quality and innovation, Mowi is poised to support its partners in navigating the evolving seafood industry landscape.

Mowi has long been a front-runner in sustainable seafood practices, and their commitment to environmental stewardship has been recognized with significant awards, including being named the world's most sustainable protein producer for four consecutive years. This prestigious status highlights Mowi’s dedication to transforming the seafood industry for future generations.

Event Details

• - Event: Seafood Expo North America (SENA 2025)
• - Dates: March 16–18, 2025
• - Location: Boston Convention and Exhibition Center
• - Booth: 1,500+ square feet (#217)

Join Mowi at this pivotal event to witness firsthand how they are 'Leading the Blue Revolution' in the seafood sector, committed to quality, innovation, and sustainability for a better future. For more details, visit Seafood Expo North America's website.

About Mowi

Established in 1964, Mowi is a Norwegian company renowned for its high-quality seafood. As a leader in aquaculture, Mowi remains committed to producing nutritious seafood while minimizing environmental impacts. Operating in 25 countries with over 14,000 employees, Mowi works to fulfill global demand for sustainable, farm-raised Atlantic salmon. Through continuous innovation and a strong commitment to sustainability, Mowi looks to the future of global seafood production, ensuring access to healthy options for all.